Competitions work at encouraging engagement of small business with software

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We’ve now run our second contest with our client base in an effort to have then engage with our software on a deeper level. It’s working. They are using parts of our software many were ignoring and this is leading to more business questions – that’s the goal of our strategy.

While in many respects how our users use our software is none of our business. I don’t want to be that detached. Having created the software and got it out to many small and independent retailers across Australia and New Zealand I want to ensure that our client base is engaging with the software and benefiting from the knowledge it provides access to.

So, there will be more competitions and more engagement.

About the author

Mark

I own a software company and a newsagency in Victoria, Australia. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

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