The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

Unsolicited SMS marketing is as annoying as the telemarketing call


We’ve had SMS (text) messaging facilities within our software for a couple of years now. It’s used by our users to remind customers of appointments; the arrival in store of special orders; employees of their roster for the coming week; and, the owner of end of shift cash balancing accuracy and sales turnover by department. Practical stuff.

Now I don’t know if I am alone in this but this week I have received four marketing messages on my mobile phone, each from a different business. In one case it was from business I shop with while the rest were from businesses I have never shopped with.

These messages are unwanted and an intrusion. They clog the inbox. One message, from the business I knew, offered an opt-out facility – which I assume I have to pay for, while the others did not.

This advertising noise will put me off these companies.

At least the messaging facilities integrated in our software have a practical use and are only used if the recipient requests such contact.

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By Mark