What’s happened to creativity in supermarket advertising?


I received three brochures in my letterbox this weekend. Dollar dazzlers from Coles, Dollar deals from Safeway and Dollar days from IGA. Maybe it’s not that big a deal and they are only supermarket brochures after all but it would be good to see some variation in the value proposition as reflected in the title.

About the author


I own a software company and a newsagency in Victoria, Australia. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

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By Mark