This report from the New York Times quotes Forrester Research in talking about significant growth for small business online. It says that small business is set to get 45% of online sales this Christmas compared to the 42% it achieved last year.
Call me a cynic but the more there is competition for real-estate in the form of online ads at Google and the like, the cost of the real-estate will rise.
This is why its important for small businesses to have a multi layerd strategy for attracting traffic and sales. Relying on Google, Yahoo or similar puts you at the mercy of their pricing. Sure they should be in the mix and it’s easy to use them to build traffic but the key is to reduce reliance once your business model is operating efficiently. No cost visits are far more preferable than a per click cost visit.