Google has been good for advertisers – small and big business alike. The decision to buy a stake in AOL and give preference to certain ads, effectively based on spend, demonstrates Google’s pragmatism. It also shows Google acting more as a landlord than the Google of the past.
One thing I and others liked about Google was the fairness of how it effectively auctioned advertising. Thanks to the AOL deal all advertisers are not equal. Small business may be the loser.