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What’s in a name?



I have been in Hong Kong for the last new days and have enjoyed noticing the names of many businesses. They go for simple, positive names. No power names. No made up words for names. No, the Chinese like simple happy names. I like that. The name reflects an aspiration. Take the friendship trading company. How good a name is that? Everyone likes friends and here is a business extending the hand of friendship.

While I am certain I am simplifying the Chinese approach to business names, I reckon there is something positive in these happy names. It works with food – who doesn’t want a double happiness salad? I’d take double happiness any time.

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By Mark