We have paid to have one of our prospect databases washed against the current do not call register and have removed the numbers of 139 businesses as a result. While the data washing had a price, the cost of this is considerably less than the potential fine for calling someone on the do not call register. I am glad our Marketing Manager insisted we take this step.
Given that the register is a moving target, we will need to engage in similar washing prior to any outbound telephone based marketing. This makes for an added cost which may encourage more use of mail for marketing.
When the register was launched, I saw it as mainly for individuals. That 139 businesses have registered out of around 6,000 from the specific database we are using is interesting. I’d certainly register if it could stop some of the questionable charities from whom I receive calls.