The new marketing material sent to newsagents this week has uncovered some excellent sales opportunities. Some newsagents have called saying they have never heard of us before – yet we’re using the same database as always. The response goes to show the importance of re-crafting your marketing pitch. We had relied on the same pitch for years and since it was very successful felt we could stick with it.
In this new material we focus on valuable business outcomes our customers tell us they experience using our software. What I feel is resonating is the visual impact of the marketing. Professional design coupled with stunning execution by our printer has resulted in something which feels valuable in the hand.
Connecting our attention to detail and our commitment to quality through our marketing material is paying off. The rest of 2007 is going to be very busy.