Sales benchmark study to help newsagents


I am undertaking a newsagent retail sales benchmark study comparing sales for January 2010 against January 2009.

Tower Newsagents can participate by sending a Monthly Sales Comparison report: tick the box to exclude home deliveries, and tick the box for a category breakdown. Set your first date range (on the left) to January 1, 2010 to January 31, 2010 and the date range of the right to one year earlier.

Once the report is on the screen, click the PDF button to save this as a PDF, go into your email software and send a copy of the PDF to me at I’ll publish the benchmark results here and elsewhere so all newsagents can benefit.

Non Tower newsagents can participate by emailing me for a copy of a spreadsheet template I have prepared.

As with past benchmarks, I expect to get data from between 100 and 120 newsagencies in the next week.  The results will provide an indication of sales performance year on year and give newsagents something with which to compare their businesses.

About the author


I own a software company and a newsagency in Victoria, Australia. You can reach me on +61 418 321 338 or mark[at]

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By Mark