Tower Systems is an Australian POS software company. We help local small business retailers compete, especially against big and better resourced competitors.
We are an unusual POS software company in that we own and run shops ourselves as well as several online businesses. We leverage our own experience in competing with big businesses in the advice, and help we provide to local small business retailers.
The work we do, the help we provide, it goes beyond POS software. While our POS software is at the core of what we deliver, the help we provide goes beyond this as we provide advice, support and encouragement to local small business retailers.
We gladly leverage our own retail marketing, small business accounting and other broader skills in service of help for local small business retailers.
The help we have provided has ranged from advice on containing employee theft, social media marketing and strategic management. However, it is our advice on how to compete with bigger and better resourced competitors that has been the most beneficial.
Through our POS software, local small business retailers can change the narrative. By this, we mean they can change the conversation such that it is difficult to compare the small business with a big business. This is done in a range of smart ways in the POS software, making it hard for shoppers to compare.
The other key move we facilitate through our POS software is through helping local small business retailers to differentiate through the added-value offered with products. This can be information and more as curated through the POS software.
Big businesses primarily compete on price. Price is their go-to move to compete. Price often does not help as it cuts margin. Our approach through our PSO software work is to help local business retailers to re-package what they sell so comparing like for like is not easy. This can show the local business as offering something more relevant and useful.
Beyond the software itself, Tower Systems helps small business retailers by offering its software on a rental model, helping;ing retailers to access the POS software and complete training and support retailers for a few dollars a day. They can do this without having to complete an onerous finance agreement. Indeed, through the Tower Systems software, retailers are quit the software and the associated rental at any time.
Local small business retailers can compete by being engaged, creative and focussed. here at Tower Systems we will help in any way we can. We see local small business retail as key in any economy.