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News from Tower Systems about locally made POS software for specialty local retailers.

How Tower Systems helps newsagents and other small business retailers sell online.

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More newsagents and other small business retailers are selling online with beautiful websites created by newsagency software company Tower Systems.

These and POS software connected Shopify websites.

In 2021, having a website, a beautiful POS software connected Shopify websites, for online sales is like having a fax machine or a photocopier was all those years ago.

Through a consultative process, the web specialists at Tower help newsagents discover how they can genuinely differentiate online to attract new shoppers, especially shoppers who are not local, shoppers who may otherwise not know the business exists.

By researching current search engine data as to what people are searching for, Tower Systems has been able to help newsagents pivot online with POS software connected Shopify websites while using the existing business for labour and other overheads.

While the temptation is for newsagents to represent their existing business online, the most success is had by newsagents who treat their POS software connected Shopify website as a start-up, a new business. This is where the comprehensive keyword research by Tower can help unlock commercially valuable opportunities.

One newsagency in Numurkah Victoria created a beautiful baby website, helping that business to expand their baby gifts and products offering and through this to find many shoppers interstate, adding genuine bottom line value. Today, the website for that newsagency is one of the best you will see in that category.

All website development is done in Australia by the Tower Systems web team. They have delivered many POS software connected Shopify websites for newsagents and other small business retailers. They have also delivered five websites through which newsXpress members sell collectively, to reach an even bigger audience.

While Tower partners with the Shopify, Magento and WooCommerce e-commerce platforms, it is the Shopify platform that is most widely used for newsagents.

The Tower web development experts can offer guidance on shipping, methods of payment, marketing, pricing, product category structure, photos and more. They guide newsagents and other small business retailers from beginning to going live.

By connecting their website seamlessly to the Tower newsagency POS software, newsagents are able to manage inventory and data efficiently and accurately.

2021 is looking terrific for online connected newsagents. This is great news!

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By Mark

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