Do a Google search for POS software and most likely ad from several POS software comparison websites will list first.
Do a search for Tower Systems in Australia and, again, most likely ad from several POS software comparison websites will list first.
These Marketing companies are paying for the POS software and for the Tower Systems keywords.
There is no law against it. But … and it’s a big but … there is a law against misrepresentation.
If a software comparison website claims they have done the research for you, if they claim to offer to suggest to you the best businesses, if they pitch anything indicating any research into the products they list, ask for the evidence, ask for proof of the research they undertook not only of the companies they recommend but the companies they do not recommend.
Tower Systems has not been evaluated by any POS software comparison website. They have not seen or used our software, they have not experienced our training. They have not experienced our support services.
No POS software comparison website can speak with authority as to how Tower Systems may compare with any other POS software company in the marketplaces in which we offer our specialty retail POS software:
- Bike shops.
- Pet shops.
- Gift shops.
- Toy shops.
- Garden centres.
- Produce businesses.
- Farm supply businesses.
- Homewares businesses.
- Fishing and Outdoors businesses.
- Firearms dealers.
- Music shops.
- Fabric businesses.
… and more.
Having looked at POS software comparison websites, we can’t see any we recommend, any we would trust to provide valuable help or guidance as to this software or that.
In our opinion, the comparison websites are merely marketping platforms paid by software companies to effectively advertise their businesses.
We suspect this is why some POS software comparison websites pay for keywords that match the names of successful POS software companies.
Our advice: be curious, ask questions, ensure that any claim as to research undertaken has actually be undertaken.
Tower Systems is a local POS software company making POS software for specialty retailers in New Zealand and Australia. We research each retail channel in which we operate thoroughly to ensure that our specialty retail POS software is specialty in function.