The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

Why should anyone buy from your retail business?


A question for local small business retailers …

Why should people buy from your business over another business?

You have a few seconds to answer.

It can’t be price because anyone can sell on price.

In most cases it can’t be products as other businesses can stock what you stock.

It can’t be opening hours because any business can match that.

It could be location. Location used to be a thing. But not as much today with online.

You, you and everyone working in the business is the reason. You are the difference.

What you do and how you do it. What you know and how you share it … these are the differences your business has over competitors. These are the differences you can leverage.

Our POS software can help you leverage you.

Made In Australia for local specialty retailers like bike shops, garden centres, produce businesses, gif shops, jewellers, fishing businesses, toy shops, sewing margin businesses, fabric shops, music shops, charity shops, newsagents and more.

Our POS software helps you leverage you.

We see this every day in our interaction with successful retailers in our community of 3,000 or so local specialty retailers. People do matter. It is the people who provide the difference in so many cases.

We are grateful that in our specialty retail POS software we help these local retail businesses to leverage their knowledge and their skills to deliver a differentiating experience and through this to help these businesses to prosper and grow.

Our POS software helps these local specialty retail businesses to show at the transaction level why people should shop with a business. We do this in a systematic, structured way that benefits the customers and through this benefits the business.

This is the answer to the why. Leverage your people and what they know and a competitor will be challenges to match you, especially a big competitor where people are blended into a large corporate backdrops and, all to often, lost within their big business systems, so that the big business provides a consistently average experience. It may work for mass, but it’s not what shoppers love in specialty retail areas.

People should buy from your business because of the value-add from your people.

By Mark