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News from Tower Systems about locally made POS software for specialty local retailers.

How the Tower Systems POS software helps local small business retailers nurture loyalty in shoppers

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Stamping a loyalty card in a coffee shop, gift shop, pet shop, toy shop and other settings can be a thing of the past thanks to terrific tools in the smart POS software from Tower Systems.

Here is a new video we shot a few days ago explaining how to set this up in our software and how to drive sales through it…

What Tower Systems offers in terms of nurturing shopper loyalty is not new. It is something the POS software company has done for many years. And, it is something the company continues to evolve in service of better solutions for POS software retailers.

For years, retailers, especially independent and small business retailers, have been told to follow retail giants and reward loyal shoppers with points that can be redeemed for gifts and discounts.

Dutifully, many small business retailers acted on this – but without a thought-through strategy to achieve the best outcome for the business.

Without a financially rewarding outcome for a business, a loyalty program is worthless.

This is why retailers, in any retail channel and in any retail situation – high street, shopping mall, rural and or regional – need options in terms of shopper loyalty rewards.

While a points based program is useful, it could be that the business will benefit from a different approach.

Good POS software will offer flexibility. This flexibility can add thousands of dollars to the bottom line performance of a retail business each year.

The Tower Systems Point of Sale software supports multiple loyalty options that include: a traditional points based approach, interfacing to the respected Vii Accumulate loyalty platform, interfacing to the equally respected Transactor loyalty platform, interfacing to Flybys NZ and offering a unique and flexible front end loyalty solution.

Having so many options available provides Tower Systems retail partners with commercially valuable flexibility.

The loyalty platform selected by a business depends on the needs of that business. A business that chooses POS software without broad flexibility will be limited in what they can achieve for their business with their software.

Offering flexibility as well as certainty provides loyalty solutions that local small business retailers can embrace and love, and their customers can love.

By Mark

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