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News from Tower Systems about locally made POS software for specialty local retailers.

Small business retail advice: how to use POS software loyalty tools to encourage shoppers to spend more in a visit and come back sooner

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In a retail shop using our POS software last week we saw first-hand how the unique loyalty tools in our small business POS software helped a customer spend close to $300.00 when they originally visited the shop to purchase a $25.00 item.

The customer was grateful to have found items that were on their shopping list but that they had not considered purchasing from this shop. This bus where the smart loyalty tools kick in, they get the shopper considering beyond the one destination transaction. They give the shopper a reason to look up and look around.

Check out this video in which we discuss our loyalty tools and how retailers and shoppers interact with them.

Shopper loyalty is something to nurture, with care, as it sits at the core of local small business retailer success.

Discount vouchers genuinely differentiate your business.

  • You name the voucher anything you like and can change this at any time.
  • You set the rules on how the value of the voucher is calculated.
  • You set the rules on what the voucher can be redeemed for.
  • You set the rules on expiry dates.

Male shoppers are more likely to spend the voucher immediately and many customers use the voucher to purchase items more expensive than the items in the initial purchase made. Customers see the voucher as cash, often commenting that they like the direct approach better than a points-based system. They like the transparency and simplicity.

In our own retail experience, which sees us competing against major retailers in a Westfield shopping centre, several shoppers have stated they prefer Discount Vouchers over the rewards programs of our competitors.

We are confident that Tower Systems’ Discount Voucher facilities can help you:

  • Get customers spending more in a visit.
  • Bring existing customers back sooner.
  • Attract new shoppers to your business.
  • Drive impulse purchases at the sales counter.

Buy X Get Y Free

The “buy x, get y” pitch is a common offer in retail businesses, especially those that sell everyday items such as pet food, magazines, garden mulch and other consumable items.

In the Tower Systems software loyalty facilities you have access to a powerful and configurable BUY X GET Y facility. You can use this to track shopper engagement and ensure proper rewarding of the free product at the right time. This is an excellent tool for driving shopper loyalty without the usual manual overhead of clipping cards or managing other processes. You can also report on the reward at the right time back to the supplier to ensure you are compensated for giving away the free product. Indeed, you have various detailed reporting options.

The BUY X GET Y facility has been developed with retailers in several channels as well as with suppliers to those retailers to ensure it meets the requirements of both business participants.

The total loyalty package in the Tower Systems software is comprehensive, flexible and tuned to offer retailers choice through which they can serve their own situation with confidence and success.

By Mark

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