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News from Tower Systems about locally made POS software for specialty local retailers.

How POS software integrates Shopify websites help small business retailers thrive

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A POS software integrated Shopify website delivers plenty of benefits to local small business retailers beyond the expected, beyond what you may expect from an awesome website.

While selling online, reaching new shoppers, adding icing on the cake revenue to the business and leveraging exisiting overheads for this new revenue are valuable benefits, it is through the smart POS software / Shopify website connectivity and integration that a local small retail business really benefits.

This is what Tower Systems does – it creates beautiful Shopify websites connected to its specialty retail POS software, for its POS software customers. In the back end, though, it helps in myriad ways:

  • Reduced mistakes through synchronised data sharing.
  • Time saves through using the POS software inventory data.
  • Inventory managed in one place.
  • Accurate selling what you have in-stock thanks to auto-syncing.
  • Better management fulfilment through the POS software connection.
  • No double handling of inventory and sales data.
  • Easier order management through the integrated dashboard.
  • Smart management of variants through the sync between POS software and Shopify.

These are just some of the benefits Tower Systems brings to the table through its POS software connected Shopify websites. Tower Systems has been delivering to small business retailers in this space for many years, we are a Shopify partner and are grateful to leverage their expertise for our local retail customer community.

Best of all, our customers have the ability to tune their websites, to evolve them over time. This is something to love about Shopify – it’s easy for non-tech people to engage with. It is a reason to love it, as many of our customers do.

A Shopify site, like any website, is a hungry beast. By this we mean that it  needs to be fed, with new content and changes, regularly.

  1. Continue to add products and ensure they are named and described how people would search for them.
  2. Refresh your collection / category landing page descriptions. A landing page is a collection page on which you have items for that collection. Write 3 or 4 crisp sentences of 15 or 20 words each with the sentences punching keywords people are likely to search for. Remember, you are writing more for the search engines than humans.
  3. The best photos are those you take, of single products. A photo of a display is not easily understood by humans or Google.
  4. Add articles. Your knowledge could be what differentiates your business from any competitor. Indeed, non-product content will most likely drive more traffic than product content.
  5. Get suppliers and others to link to you. The more the better.
  6. Sell products on additional channels: Facebook, Instagram & eBay.
  7. Regularly pitch your site on social media.
  8. Use Shopify’s abandoned cart feature to push sales.
  9. Pitch promotional discounts to draw in new customers.
By Mark

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