Tower Systems helps retailers separate online and in-store revenue for easy reporting

If your shop sells online and in a physical store, how easy is it for you to report on sales revenue by location of the sale?

How easy is it for you to report in-store sales versus online sales?

We think this should be easy.

Online sales have a different set of costs compared to in-store sales. There are different customer acquisition costs, too, and different fulfilment costs.

By separating out the reporting of sales based on the platform through which sales are transacted, Tower Systems provides retailers using its POS software with insights that could be valuable in better understanding the business, and thereby better taking those next steps in the business.

This level of reporting in the Tower Systems POS software is differentiating for the business, it is helping Tower Systems to win customers, for which we are sincerely grateful.

When we shared our innovative approach with our customers, there was much joy. The enhancements were not sought out by our customers. We did it because we saw the need in our own retail businesses. So when the enhancements were released in an update a while back, customers were surprised. It was like giving them a nugget of gold that made their use of our POS software even more valuable. We are so proud of delivering this and delivering what’s next in this space, and next again.

While our POS software connected Shopify, Magneto and Woo customers can get the online sales data from those platforms, by bringing it together in the POS, which manages data for all sales – in-store as well as online – made sense to us. It’s a time saver for retailers and retail business managers. It is a good decision feeder by placing this data, these insights, in one place.

This is a good POS software move, a value-add, a way the Tower Systems POS software enhanced the user experience and the value they can mine from their use of our POS software.

Maybe you can tell we are excited. Well, that’s because of customer feedback. Yes, it’s been terrific, for which we are even more grateful.

2022 is a good year for local small business retail and we are happy to be part of the story evolving in many main street settings in Australia and New Zealand.