The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

CategoryBook shop software

Helping local Aussie authors get their stories published – book shop POS software

H

We are grateful to serve Shawline Publishing and, in particular, their local retail bookshop, The Independent Bookstore, with our specialty retail POS software.

In our POS software we offer a range of facilities to bookshops, facilities that help them with customer service, sales as well as back of hour management of the business.

From feeding scan sales data to accessing comprehensive title information to loading electronic invoices from suppliers, our POS software made for bookshops has facilities that serve these local businesses and through them serve local Aussie authors seeking to get their writing works out there and into the hands of readers.

Connecting to TitlePage and other book retailing assistance tools, this POS software for bookshops is packed with opportunities, workflow smoothers and revenue drivers, which work well in bookshop situations.

The bookshop POS software from Tower Systems helps local bookshops in myriad ways from the sales counter to the back office to the website driving online sales. There are two ways, however, where the bookstore inventory management software from Tower Systems provide practical and beneficial help to the local book shop.

  • Returns management. Returning unsold books can be time consuming. Using our bookshop software, booksellers can identify titles that can be returned based on arrival in-store, sales and current quantity on hand. We provide the insight and the structured approach for handling the return, in a publisher friendly way. The approach in our software has been tested with booksellers, toe snare it is genuinely useful and in line with what is required from suppliers.
  • Titlepage Integration. Our software has connected to Tiotlepage fore years. Our latest integration is even better and more useful for book retailers. This will evolve further as the Titlepage software itself permits.

We serve local booksellers with POS software made to help them serve their local communities. Our software helps them position their businesses as locally focussed in unique ways and touchpoints from reader loyalty to special interest focus to local club support to bundle offers. We help local bookshops better serve local readers and those who buy for them.

We are grateful to the folks at Shawline publishing for believing in our POS software and using it in their Ballarat business, The Independent Bookstore, to help raise awareness and sales of Australian stories from Australian authors.

Bookstore inventory management software

B

The bookstore inventory management software developed and supported by Tower Systems is designed to serve the needs of local independent bookstores.

From managing book title inventory to handling electronic invoices to managing searches in a book store friendly way to managing special orders for customers, this bookstore inventory management software is made for the job, made here in Australian for local Australian and New Zealand bookshop software needs.

We are grateful to book retailers and people who work in bookshops for their advice and guidance as we have evolved this software. Their feedback and courafgement are key to the life this bookstore inventory management software is enjoying and will have in the future. Tower Systems offers a structured and transparent process for capturing ideas for enhancing the software and gauging user community interest in suggested ideas.

Using our bookstore inventory management software, book retailers can expect to have a more enjoyable experience running the business as we facilitate structure around many of the day to day tasks in a bookshop, enabling the business to operate in a more reliable way, especially when the owner is not in the business all of the time.

Connecting to title page and other tools, this software is packed with opportunities, workflow smoothers and revenue drivers, which work well in bookshop situations.

The bookshop POS software from Tower Systems helps local bookshops in myriad ways from the sales counter to the back office to the website driving online sales. There are two ways, however, where the bookstore inventory management software from Tower Systems provide practical and beneficial help to the local book shop.

  • Returns management. Returning unsold books can be time consuming. Using our bookshop software, booksellers can identify titles that can be returned based on arrival in-store, sales and current quantity on hand. We provide the insight and the structured approach for handling the return, in a publisher friendly way. The approach in our software has been tested with booksellers, toe snare it is genuinely useful and in line with what is required from suppliers.
  • Titlepage Integration. Our software has connected to Tiotlepage fore years. Our latest integration is even better and more useful for book retailers. This will evolve further as the Titlepage software itself permits.

We serve local booksellers with POS software made to help them serve their local communities. Our software helps them position their businesses as locally focussed in unique ways and touchpoints from reader loyalty to special interest focus to local club support to bundle offers. We help local bookshops better serve local readers and those who buy for them.

Beyond the shop, our seamless Shopify link helps local booksellers sell online easily and professionally … enabling them to play in the online world and reach shoppers way beyond their local catchment area. We are proud to have delivered bookshop software connected websites that are doing this.

Proud to launch more Shopify websites for small business retailers

P

We are grateful to have launched more POS software connected Shopify websites for small business retailers in our community. These sites, all developed by us here in Australia, deliver terrific new customer acquisition opportunities for our shoppers, helping them to sell 24/7 and sell as far afield as they would like.

Here are some of the recently made live websites from our web team:

www.backobourkecollective.com.au
www.inspiretasmania.com.au
www.brindabellastockfeed.com.au
www.heavensabove.com.au
www.loavesrobe.com.au
www.masterjewellersonline.com.au
www.chitchatgifts.com.au
www.eidsvoldrural.com.au
www.forevergiftsandmore.com.au
www.funporium.com.au
www.goulburnstationery.com.au
www.rehfisch.com.au
www.merimbulaextra.com.au
www.morganpark.com.au
www.nextragiftsorange.com.au
www.northsideproduceagency.com.au
www.pamperedpetz.com.au
www.www.paperplayonline.com.au
www.parkesnewsandgifts.com.au
www.rivercitypets.com.au
www.smithstreettraders.com.au
www.sprengersruraltraders.com.au
www.hefeedshop.com.au
www.shop.newcastle.edu.au
www.toyworldcanberra.com.au
www.toyworldwauchope.com.au
www.reasureboxgifts.com.au
www.uncletomspps.com.au
www.warragulpetemporium.com.au
www.welbygardencentre.com.au
www.wollongongbikehub.com.au

If you are interested in a POS software connected website, please reach out to our sales team: sales@towersystems.com.au.

USEFUL, EVERYDAY WEBSITE ADVICE FOR SMALL BUSINESS RETAILERS.
Regardless of who you choose to create your website, here are tips we offer to help make setting up a Shopify site successful for you.

  1. Know why. Knowing why you want the website can answer plenty of other questions. For some it is to win new customers, for others it is revenue growth, while for ithers it is better service of existing customers.
  2. Know your narrator. Every website has a narrator, the person behind the scenes writing the text, responding to queries. Think about that person, how they speak, words they use, their manner. Think of this person as a character you create.
  3. Look at competitor sites online locally and overseas as it is beneficial to see what someone else is doing and learn from that.
  4. Only use unique images. If you use supplier supplied images, they may be on other sites and Google will know this. Google likes fresh content.
  5. Write your own product name / title. Use search keyworks in the name – that is, what people are searching for. Google likes fresh content.
  6. Write your own product description and think about what shoppers search for.
  7. Do not load everything. Too much stock makes a site hard to navigate.
  8. Consider using a website name that is different to your business name. Online can benefit from a different brand to your in-store situation.
  9. Be open to additional sites. You may make more money from having multiple.
  10. Support the site with active social media engagement.
  11. Promote the site with an email monthly at least, through MailChimp or similar.

Bookshop POS software helps manage returns, links to Titlepage

B

The bookshop POS software from Tower Systems helps local bookshops in myriad ways from the sales counter to the back office to the website driving online sales. There are two ways, however, where the bookshop POS software from Tower Systems provide practical and beneficial help to the local book shop.

  • Returns management. Returning unsold books can be time consuming. Using our bookshop software, booksellers can identify titles that can be returned based on arrival in-store, sales and current quantity on hand. We provide the insight and the structured approach for handling the return, in a publisher friendly way. The approach in our software has been tested with booksellers, toe snare it is genuinely useful and in line with what is required from suppliers.
  • Titlepage Integration. Our software has connected to Tiotlepage fore years. Our latest integration is even better and more useful for book retailers. This will evolve further as the Titlepage software itself permits.

We serve local booksellers with POS software made to help them serve their local communities. Our software helps them position their businesses as locally focussed in unique ways and touchpoints from reader loyalty to special interest focus to local club support to bundle offers. We help local bookshops better serve local readers and those who buy for them.

Beyond the shop, our seamless Shopify link helps local booksellers sell online easily and professionally … enabling them to play in the online world and reach shoppers way beyond their local catchment area. We are proud to have delivered bookshop software connected websites that are doing this.

Also embedded in our locally made bookshop software are other tools that booksellers tell us they like, tools such as:

  • Easy searching of book inventory by title or part of a title.
  • Easy searching by book inventory by author name or part of author name.
  • Pacstream integration.
  • Structured handling fo special orders of books.

Book retailing is challenging with. big businesses pushing hard in this space. Our goal with our locally made bookshop software is to help small local retailers more successfully compete every day.

The bookshop POS software we offer today is different to what we will offer tomorrow as continuous evolution is part of our approach to POS software development.

Bookshop POS software helps local book shops drive sales

B

The Bookshop POS software from Tower Systems is made in Australia for Australian bookshops. It brings to live smart and engaging features that help bookshops serve local in-store and online shoppers.

Using this software for bookshops, book retailers can offer best of breed loyalty tools, integrate with safe and secure EFTPOS, integrate with Xero or link to MYOB and some Quicken versions … all wonderful time savers for the business.

As bookshop POS software, this software from Tower Systems also offers an integration with Pacstream as well as a link with Title page, each of which offer data and time saving options targeted for booksellers. These connections are part of what helps make the Tower Systems POS software a specialty POS software solution for book retailers.

Our commitment is to maintain best practice links for Pacstream and Title Page, to ensure these links are genuinely helpful and useful in helping to drive the efficiency of store management.

Special orders are a key need experienced by booksellers. Embedded in the bookshop POS software by Tower Systems are beautiful special order facilities that facilitate capturing the order, tracking this and then advising the customer that the order is in-store and available for pickup. This is all done with a focus on data accuracy, time saving and customer service.

Customer marketing is also key for booksellers in that they can benefit from niche marketing to shoppers based open past purchases, especially where they connect to special interest topics. The Tower Systems bookshop POS software has a range of marketing tools that help in this process.

Thorough customer receipts. Booksellers like to have detail on their receipts. In our Tower Systems bookshop POS software booksellers have plenty of control over the look and feel of the receipts. This helps these retailers represent their business and brand as they wish.

Bringing shoppers back. In sales basket data we can see that folks buying books often shop in the sale place, indicating it is easy to bring them back, if you pull the right levers. In the Tower Systems bookshop POS software there are wonderful levers booksellers can use to entice shoppers back. In our software is a unique and proven loyalty related tool that does appeal to local shoppers.

Embedded in our bookshop software are other tools that booksellers tell us they like, tools such:

  • Easy searching of book inventory by title or part of a title.
  • Easy searching by book inventory by author name or part of author name.
  • Tracking stock returns.
  • Pacstream integration.
  • Title Page link.
  • Structured handling fo special orders of books.
  • Website integration for online sales. We integrate with Shopify, magenta and WooCommerce.

Our customer service is provided by us and is accessible 24/7. This matters as you know the support is coming from the company that developed the POS software.

Our bookshop POS software development is done by us. This matters as we are not relying on another company to develop our POS software for us.

We’d love to show our our bookshop software. We can arrange a personal demonstration where we show any function you’d like to see and answer every question you have.  reach out at sales@towersystems.com.au and one of our bookshop software experts will get back to you.

POS software for booksellers integrated with PacStream

P

The Tower Systems POS software integrates with PacStream, the respected and widely used book retailer / book supplier EDI platform. Using PacStream, book retailers are able to manage inventory more efficiently and accurately than manual processes.

As an early integration with pac stream, Tower Systems through its POS software has been in active service of book retailers for many years.

The PacStream platform is robust and commercially beneficial to retailers. Indeed, PacStream access is critical for book retailers.

By maintaining a PacStream integration with its Australian developed and supported POS software, Tower Systems remains focussed on serving the needs of bookshops and other retailers of books who can benefit from what PacStream offers.

Using the Tower Systems software retailers are able to link electronically with multiple suppliers, ensuring reduced errors when it comes to data management and ensuring time saved by eliminating manual processes that often harm retail businesses when doing things by hand.

The Tower Systems approach to EDI is to follow the standards, to rely on the specialty expertise of others in the field, leaders like PacStream and to work with their needs, making the retailer / supplier connection stable and useful in service of efficient relationships.

Tower Systems already serves book retailers in several different situations and with more retailers evolving into the box space, the PacStream relationship is interesting and of value.

Nationally, Tower Systems serves in excess of 3,000 small business retailers, specialty retailers, independent retailers. We are a proud local POS software company serving local retail businesses.

Our POS software continues to evolve, serving the evolving needs of retail businesses. This is proving to be especially relevant in 2020 as retail is changing rapidly thanks to corona. The flexibility build into our software, to facilitate businesses that choose to pivot, is key to their flexibility in serving changing local needs.

Being locally made puts us closer to our customers, which matters as local businesses themselves are closer to their customers.

Selling in-store and online is easy with our POS software thanks to our integrations, which also include integrations with Shopify, Magento and WooCommerce for selling online through a seamless POS software / web store connection that also includes easy flow of images, inventory details and stock on hand data.

Australian developed POS software for church bookstores

A

Tower Systems is grateful for the years of support from a diverse group of church bookstores, at the local church level, the state level and the national level. The christian bookshop marketplace is strong both physically as well as online.

Our POS software for church bookstores has evolved over the years. It offers facilities unique to their operation and respects their role in the broader church life experience.

From serving through our POS software single christian bookshops to groups of christian bookshops to shops connected with local churches to shops connected with broader christian organisations, our POS software offers a broad based solution to inventory management, special order management, online sales, imp-store sales, shipping and more.

Church bookshop software is specialty by nature, like the businesses themselves. We work closely with those working in the businesses as well as those tasked with overseeing each business. We are grateful for opportunities to speak at conferences and to engage with church bookshop folk in a range of forums.

Dealing with tax in an appropriate way has been vital as has been the need to integrate with other platforms that are used in some church bookshop situations. Our software is flexible and constantly evolving as we discover other ways we can serve this vital part of church life.

From evangelicals to catholic to independent to Seventh Day Adventist, our church bookshop software is as diverse as the world of faith and we are grateful to what we have learned on this journey.

Christian bookshops are unique in that they are businesses and they are also part of church life, often staffed, at least in part, by volunteers. We understand the need for easy to use yet highly functional software. This is where we are proud to offer Australian developed and supported POS software for Australian church bookshop and christian bookshop needs.

From the practical such as pricing, bundling, customer accounts, inventory management and more to the complex such as managing a single online sale across multiple outlets and the proper accounting for freight, our church bookshop and christian bookshop POS software is robust and proven. We appreciate the advice and guidance of so many in getting us here and for supporting our work.

Tower Systems is grateful to offer locally made and supported POS software for local needs.

POS software subscription handling helps retailers leverage subscription opportunities

P

Subscriptions are a terrific way for small business retailers to provide shoppers with consistent engagement for products and services that are required on a regular basis.

Tower Systems offers a flexible yet powerful subscription facility in its POS software.

Using our subscription facilities as retailer can schedule to ensure products are kept aside for a customer on a regular cycle. This could be daily, weekly, monthly or whenever the desired product becomes available.

The goods can be kept aside with a unique barcode on the product along with the customer name – providing a level of professional service and attention that is key to further cementing the customer relationship.

Thee customer is advised by email or text message when the subscription item is ready to be collected.

The subscription can be charged to a store account or paid on collection. customers can also pre-pay. Payment information is included on the barcode label for the customer to better handle the collection.

The subscription can be setup for an in-store collection or for delivery to a customer address, with delivery done by the business or by a delivery partner of the business.

The subscription can be created by one customer as a gift for another customer.

The software tracks the number of subscriptions for an item. This helps store management for forward planning an dealing with the supplier of subscription items.

Some product subscriptions are given to the retail business by the manufacturer with the retailer being the local fulfilment centre. Our POS software handles this situation too.

There are many variations on subscription scenarios too. Handling these many subscription options has become a key feature of the Tower Systems POS software as it has evolved in managing subscriptions in retail over many years for many of the company’s 3,500+ small business retail customers.

Also, customers can have multiple subscriptions with different rules and criteria too. See, the flexibility layers and layers to offer a valuable, powerful yet easy to use tool for almost any type of retail business.

So, when it comes to managing subscriptions in retail and doing this through your POS software, Tower Systems ms has software ready to go in this area.

Sunday retail management advice: how to sell your retail business when no one is interested

S

Small and independent retail businesses can be a challenge to sell even in a strong economy. This is because they are often not understood and not presented well for sale.

One way to make a business more appealing is to be more open about it being for sale.

Put a sign in the window. Yes, this will tell your employees, customers and suppliers that you want to sell up and move on. Own that decision, embrace it. Stop worrying what people will think. Explain your good reason for putting the business on the market and then run the business with more energy and focus than ever before.  Your actions will demonstrate that people need not worry.

The sign in the window works on a couple of levels.

First, small businesses are more likely to appeal to people who live locally, people who may not be in the market to buy a business until they see your sign.  I know of one small business that had not sold in over a year and then sold in a week following a sign being put in the window. It could be that an employee is interested in buying the business.

Second, the sign is your reminder that the business has to be sale ready every day. Shoppers walking through your door are coming to an open house to see the business for sale. That’s how you should approach it – working your heart out presenting the business perfectly and appealingly every day.

Businesses can take time to sell. Sometimes it takes the right people seeing the ad at the right time for you to find a buyer.  The stars aligning aside, the most important barrier to selling any business is that it does not look or feel appealing, manageable and or capable of delivering the level of return a prospective purchaser would want. This is why you have to work hard and relentlessly to make your business look valuable, appealing and enjoyable.

Too often small business retailers think that the economy, retail channel issues or other external factors are slowing or halting the sale of the business. Even if this is the case, reject these thoughts, bring it back to you and your actions. If you want to sell your business then run it as if you want to sell it – every day.

Helping small business retailers compete with our Xero / POS software integrated solution

H

The most effective ways small business retailers can compete with big businesses and online is through efficient operation, accurate data and customer service touch-points that add appreciated value.

Tower Systems only sells its POS software to small business retailers.

We believe in small businesses, their importance to local communities and their broader economic value.

Through our software, our personal in-store training, 24/7 human and locally based help desk service, regional user meetings, weekly online workshops and other touch-points we help small business retailers beyond what is usual for POS software companies.

Our company motto is we’re here to help. We take this seriously. Everyday, out motto challenges us to help our customers in ways they do not expect, ways beyond the software itself.

Founded in 1981, Tower Systems has evolved as technology has evolved. The software we sell today is generations away from where we started. We are proud to have served some of our customers for decades.

More than 3,500 specialty small business retailers in Australia and New Zealand use our specialty POS software.

To us, a specialty retailer is one that offers services unique to the channel, services that define the business. We embed in our software for each retail channel facilities that serve needs unique to that channel. We take pride in doing this and enhancing these channel-specific facilities as the needs evolve.

We appreciate software cannot stand still. Every year we release significant enhancements, serving the needs of our customers. One such enhancement a couple of years ago was our Xero integration, approved by Xero and listed on their website as a partner.

The Xero integration delivers to retailers a seamless and deep connection between our POS software and Xero. This saves time and reduces bookkeeping costs for any small retail business.

The Tower Systems POS software / Xero link is another Tower AdvantageTM.

Everyday marketing tips for small business retailers

E

Here at Tower Systems, through our work with our specialsist retail POS software, we get to see many different retail businesses in in our work and along the way we pick up ideas that work particularly well.

Here is a selection of everyday marketing tips we see working in almost any business. This list was first shared with our customers on the weekend, as part of our weekly email of advice, support and encouragement.

  1. Always have a value-proposition offer just inside the entrance to the business. This should be a double-sided offer, one they see as they enter and as they leave.
  2. Always have an appealing impulse purchase offer at the counter. Change this weekly. Use the opportunity to learn more about what your customers will purchase on impulse.
  3. Always know your top selling item in the store and always place products next to the top selling item thoughtfully, to leverage the eyeballs looking for and at the top selling product.
  4. Run a generous loyalty program where the value is understood. This probably means not using points.
  5. Create stunning window displays people would not expect to see in your type of business.
  6. Offer multi-buy opportunities unlocking savings for people purchasing more than would be usual in a single visit.
  7. Be brief in talking to customers about your products on social media: a single product per post. Two sentences. Short sentences. Make the post appealing beyond you trying to promote your business. Entertain them.
  8. Send customers a card for special occasions, a personal card to reinforce the personal relationship you have with them.
  9. Change the front two metres of your shop weekly, keep it fresh for your customers and your staff.
  10. Unpack and price products on the shop floor and not in the back room or outside of shopper view.

Our goal with this list is to give you ideas you can use right away as well as ideas that will get you thinking of your own ideas.

Go for it. Remember, if you do next week what you did this week you cannot expect any growth. Growth only comes from change.

Updated advice for POS software users in Tower Systems knowledge base

U

The Tower Systems Knowledge base continues to expand with weekly enhancements. We add new articles and update existing articles. This makes the knowledge base a living thing for our customers, offering fresh insights and advice through which they can learn more about how to use the software.

Here are knowledge base enhancements in the last few days.

  1. Importing The Blueshyft Stock File & Invoice File
  2. Common Problems With Magazine Arrivals
  3. Gift Vouchers / Cards Setup
  4. End Of Financial Year Procedures
  5. How To Add A New Staff Initial
  6. NETWORK Sales Data Being Sent Back To XChangeIT
  7. New PC / Windows Configuration – Operating System Configuration

Our POS software customer in their weekly email get a more comprehensive list … weekly.

WHAT IS THE TRUTH ABOUT YOUR RETAIL BUSINESS?

W

The truth about your retail business is how it is performing now compared to the same time a year earlier. Not how you think it is performing or how you feel it is performing but how it is actually performing.

You are your most important competitor.

Report on the last period, usually three months, and compare this with the same period a year earlier. Look at revenue, units sold, traffic count, average sale value and basket depth.

Let your data be your truth, your only truth.

If someone in the business makes a statement about business performance, take a look at the truth for yourself and rely only on this for your planning.

If a supplier makes a statement about the performance of your business, take a look at the truth for yourself and rely only on this for your planning.

Next time you tell someone how business is doing, base it on the facts as facts are a currency on which you can bank and off of which you can plan.

Gut feel and opinion are nice, but they cannot be relied on as such as your own business data.

In the Tower Systems POS software there are excellent reporting tools that report the truth of business performance. We can help you access these and we can help you understand them.

We’re here to help.

MULTI-STORE POS SOFTWARE IDEAL FOR SMALL BUSINESS RETAILERS WITH MULTIPLE LOCATIONS

M

For years, retailers using the Tower Systems POS software have had access to multi-store POS software – the ability to run POS software across multiple locations of the same business.

This cloud based POS software solution allows retailers to open and close businesses faster and with greater flexibility. It also enabled group wide performance reporting and data tracking.

Based in the cloud, on a central server, the software is accessible from stores connected via the internet. Multi-store operation facilitates:

  1. A common inventory file.
  2. Common or local pricing as the case may be.
  3. Easy transferring of stock between stores in the group.
  4. less software update overhead.
  5. easier enforcing of business rules.
  6. Lower technology requirement at the store level.
  7. Easy group wide performance reporting.
  8. Centralised support.
  9. Centralised data management.
  10. Centralised backup.
  11. Easier overall management.
  12. But local tuning as required.

Good multi store POS software is important for groups and this is what Tower Systems delivers. Used by a variety of groups in different specialty retail niches, the Tower Systems software has a strong customer base in this multi store environment.

We have a group of 14 stores in Queensland using the software in shopping centre situations. Nationally, we have a group of 16 stores using the software for products and services – leveraging consistency across the full needs of the group.

In a variation to the multi store software option, we have a group of seventy stores linked with a common stock file, common pricing, common shopper terms. Again, cloud based, delivering an excellent flexible solution for small independent stores with a common banner or commercial objective.

Through the Tower Systems multi store POS software, retailers are able to evolve their businesses without the need to duplicate IT setup work. The time and capital savings and improved consistency help these retailers to achieve better business outcomes.

This really is an approach to retail IT infrastructure made for our times of pop up shops and other emerging and evolving retail situations we are seeing on the high street and in shopping malls. Tower Systems is well positioned to continue to evolve its multi store POS software solution to serve emerging needs in retail.

POS SOFTWARE COMPANY OFFERS SMALL BUSINESS RETAIL VALENTINE’S DAY MARKETING IDEAS

P

As a further example of practical help for small business retailers, Tower Systems last week published the following suggestions / tips. This content demonstrates how the company leverages its retail experience and knowledge way beyond what it traditional for a POS software company.

FIVE FUN AND LEFT-FIELD WAYS ANY RETAILER CAN EMBRCE VALENTINES DAY

While Valentine’s Day is an unashamed commercial season, how you embrace it in your business beyond selling Valentine’s Day products can speak to your unique style of business.

Here are ways you can embrace th season without being purely overtly commercial.

  1. Love where you are. Encourage locals to love the area. Setup a noticeboard inviting them to post what they love about the area. It could be a story, a photo or some other expression of local for the town or region. The noticeboard could be in your sore on online. This promotion is you doing good for where you are situated.
  2. Love what you do. This is a bit like the first option except that you ask people to express what they love about what they do. This could be something in their lives, a hobby or their work. Promote this as an opportunity for people to share something of themselves. Stories like these make the world a better place.
  3. Love others. Invite people to express love for humankind. Choose a local charity, ask what they need and use your business as a collection point. Pitch this as your Loving Others this Valentines Day campaign. Promote the work of the charity, invite your customers to join you in supporting the group and be sure to give something of yourself.
  4. Love lists. On your business Facebook page or through your Google+ page over a series of posts invite people to list things they love. Have a separate topic each day. Ask them to list something and explain why. For example, start with share a song you love and tell us why. Other posts could be share a photo you love and tell us why. Share a recipe you love and tell us why. Share a book title you love and tell us why. The idea here is to get people sharing something of themselves.
  5. The love seat. Make room for a seat for two in your shop or out the front of your shop. Promote this as place for friend to meet up and talk, where friendships can be rekindled, stories told and memories shared. Where people can communicate the old way rather than via social media. If possible, offer free coffee and cake. The idea here si to show you and your business as promoting conversation.

Each one of these ideas is designed, of themselves, to increase your sales or foot traffic. They will, however, speak to who you are and what your business stands for in the local community.

While bigger businesses will run overt Valentine’s Day promotions screaming shop here, your focus will be on touching people’s hearts in a meaningful way, rejoicing in this day for heartfelt reasons beyond the cash register.

Sunday retail management advice: HOW A $2.50 DISCOUNT VOUCHER RESULTED IN PURCHASES OF $1,500 FROM A FIRST TIME SHOPPER

S

RETAIL LOYALTY INSIGHT: HOW A $2.50 DISCOUNT VOUCHER RESULTED IN PURCHASES OF $1,500 FROM A FIRST TIME SHOPPER 

I want to share with you a true story of what happened recently in my own retail business. It is a story of how a small everyday purchase led to something bigger and how this happened as a result of fundamental changes in how the business is run.

To understand the personal nature of this story … Tower Systems owns and operates several retail businesses including a newsagency in a major Westfield shopping centre. We have this business to provide us with a real-world experience in retail where we can experiment with our POS software.

While this story is about what happened in my newsagency, it could happen in any type of business. This newsagency, by the way, is not your typical newsagency. Close to 70% of what we sell is non traditional. It is high margin higher price point items that sit at the core of this unique business.

At its core, this is a story about shopper loyalty, especially shopper loyalty in a retail situation where between 25% and 30% of shoppers visiting the business are not local and therefore not likely to engage with the old-school points-based loyalty program.

A customer passing the shop noticed our greeting card range and stepped into make a purchase because of a specific need. They purchased two cards. On their receipt was a voucher for almost $2.00. As they are not usually in the shopping centre they looked around for something in which to spend the $2.00.

This is the key: the customer came in to make a quick destination purchase. The type of business we were did not matter. They were on the way to the car park and happened to pass buy our shop. Point 1: location is in our favour. The stepped in because they saw our greeting cards. Point 2: the floor placement of cards was key in getting them in the shop.

Having made the purchase, the customer then noticed, for the first time, what else we sold – because of the $2.00 discount voucher on their receipt. Point 3: we got them to look around and see what else we sold.

The customer did a 180 degree turn and saw a locked glass cabinet of beautiful collectible bears. This was in the right place at the right time as they had been looking for a gift for a child. Money was not an issue. They wanted something to last a lifetime. They purchased a $500.00 bear.

This purchase would not have been made had they not been given the $2.00 voucher on their receipt. The voucher is what got them to notice what else we sold.

Fast forward several weeks and this customer who said they don’t usually come to the shopping centre was back for another $500.00 purchase. Now, several more weeks later, the customer has another $500.00 order placed.

I can directly trace more than $1,500.00 in sales back to the $2.00 voucher.

The software produced the voucher based on rules I established. The initial staff member serving the customer made a brief professional pitch highlighting the voucher. These are both important factors as they are at the core of a structured consistent approach to what has become the most lucrative loyalty program I have seen in my 30+ years involved in retail as a retailer myself and working with retailers in many different channels.

While most times vouchers are handed out they are not redeemed, they are redeemed enough to make them worthwhile. They are redeemed for good margin product as they get people looking at the shop for the first time and discovering items to purchase they were not in our four walls to consider.

The discount vouchers are disruptive and this is why I love them. People respond in unpredictable ways.

Best of all, the discount vouchers are profitable.

For this story to work in any retail business you need to have the right products, placed strategically in-store. Your employees need to make the right pitch. Plus, you need to be attracting people who don’t know and probably don’t care what shop they are in.

Tower Systems offers not only excellent software but also the business acumen, experience and drive to help you make the most of the opportunities in the software.

From points on a purchase to buy X and get Y FREE to Discount Vouchers, the Tower software offers flexibility in loyalty offerings that enable you to make the pitch right for your business to bring shoppers bag to spend more than might usually be the case.

How Xero is changing how small business retailers use POS software

H

Small business retailers are loving Xero and retailers using the Tower POS software are loving our approved Xero integration. Saving time, cutting keystrokes and cutting accounting fees are some of the benefits being delivered to plenty of retailers partnering with us in the use of our POS software / Xero integration.

Using this ourselves in our own retail business, we have personal experience on which to draw when providing advice to our customers. It places us in a unique position for a software company and allows us to provide a level of service customers love.

Our own experience is that Xero does change a business forever. The time saving and other benefits claimed are real. We can speak to these and ensure our customers are able to leverage the time savings.

Small business retailers are invited: POS software user meetings

S

POS software company Tower Systems is hosting FREE user meetings later this month to:

  • See the latest release due out in four weeks time.
  • Hear major plans for 2016.
  • Learn about business growth opportunities guided by the software.
  • Offer your suggestions on future enhancements.

Senior management of Tower Systems will be running each meeting – giving you direct access to the decision makers on this software used by more than 3,000 small business retailers.

This session will be a terrific learning opportunity to discover how to get more from your Tower software.

While this is not a sales session, anyone is welcome to see how the Tower team interact with customers. Transparency at its best.

Retailers in all Tower specialist retail niches are welcome:

BOOK NOW.
Here are the dates you can book now:

  • Oct 26: BNE 10am.
  • Oct 27: SYD 10am.
  • Oct 28: ADL 10am.
  • Oct 29: MEL 10am.
  • NOV 5: PER 9am.

We will add dates for regional centres later.

Sunday retail management advice: leverage shop local

S

IMG_9093The shop local movement has a good profile. Locals do tend to prefer to shop local. Retailers need to actively and consistently leverage this through a regular reminder but such a reminder is hollow unless you offer local benefits such as community engagement, hiring locally and sourcing locally made products. Actively engaging in the business through locally focussed decisions helps any retailer bring power and strength to their calls for people to shop local.

This is our advice today – if you pitch shop local, live in in your shop every day and show you yourselves believe in it.

Tower Systems helps retailers actively pitch and live the shop local mantra through its POS software and through the business support the company provides in its training and on its website.

Best practice stocktake advice for small business POS software users

B

This advice is about the best business approach to undertaking a stocktake. Please refer to other Knowledge base articles on how to actually use the software. All retailers using our POS software have access to our knowledge base.

Please ensure you have the latest version of the Tower Systems Retailer POS software installed prior to undertaking a stocktake.

For the process to be as easy as possible you will need a wireless network – vital for OH&S reasons.

The best way to do a stocktake in your business is by using a laptop (or laptops) or tablet computer with a scanner attached. This enables you to do the stocktake live with no impact on sales and absolute integrity of your stock on hand data.

While using a laptop (or laptops) or tablet computer may seem cumbersome, it is our best practice advice for speed, data integrity and the ability to address data issues you may encounter on the shop floor. It enables you to do management work to ensure completely accurate data.

The alternative is to use a PDE. The challenges with this are the many different PDEs and it is challenging to be expert in all plus the PDE counts at that time and you load the data at a later time – meaning a gap in time in which sales could have been done. While PDE software is available for live to data updates, we have seen this be problematic and so we do not use it.

Given the advances in technology, our best practice recommendation is either a laptop of tablet computer as either offers a better solution than a PDE.

We suggest you setup a Laptop or tablet and use Team Viewer or the like to connect in and count this way. This approach means you do not need to purchase an additional software licence for the laptop. Team Viewer is easy to setup.

For the physical stocktake, we suggest you approach the business aisle by aisle, counting and rearranging stock as you go.

Once you have completed your first full stocktake, our advice is you engage in a rolling stocktake, doing parts of the business, through the year. The Tax Office does not require businesses with full sock control implemented to do a stocktake at the end of the financial year. They will accept data from your system if you manage stock through the year.

Smart vouchers on POS software receipts invite shoppers to return

S

Screen Shot 2015-06-08 at 5.53.01 amGetting a shopper to return to your independent retail business can be difficult, you need to embrace every opportunity possible. This is where POS software company Tower Systems can help – using our smart POS software you can include on the receipt a coupon or voucher for a variety of purposes including marketing, information, direct discounts or other promotional activity.

The voucher based marketing facilities in our software are being actively used in all specialist channels in which we serve.

It could be a simple discount on return, a promotion of a new service, a discount based what is in this purchase or an offer based on a future bulk buy.

The beauty of the voucher serving technology embedded in the Tower software is that it is flexible and available for use in the business without cost. This ensures that the independent retailers using it are not having to share costs with others. The benefits are as considerable as the flexibility of the service.

Aussie POS software helps small business retailers grow

A

Small business retailers want to grow, who doesn’t? With rent and labour costs increasing each year, growth is mission critical. POS software company Tower Systems helps its customers grow by providing advice on how to use the software to grow.

As retailers ourselves we can provide practical advice on how to use the software to more than transact sales, we can help retailers use the software to grow their businesses. We do this every day on our help desk, through our consulting services, through our knowledge base and through our business mentoring assistance.

We encourage, guide, educate and support our small business retailer customers in their desire to grow their businesses. it’s something we take serviceably.

Even on the weekend. Take today, Saturday … we have been helping one business owner understand opportunities in their slow selling inventory pool to unlock cash and space for more productive use.

We are serious in our commitment to small business retailers from our software through to the practical advice and support we provide.

Sunday retail management advice: don’t pay too much for POS software support

S

Here at Tower Systems, paying annual software support is optional. We want our POS software customers to pay to access support because they value it rather than because it is a tax imposed which must be paid for them to access the software.

Our support fees are transparent and consistent.

If you use other POS software, before you pay your bill check what others are paying. In one case recently one business was paying around $1,000 while another nearby using exactly the same software purchased at the same time was paying over $3,000. The second business was being grossly overcharged.

One way you can save money on POS software support is by shopping around.

Categories