The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

Categorye-commerce

What percentage of revenue should a retail business achieve from online in 2020?

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How much of your retail business revenue should come from online?

This is a big question in 2020.

We have thoughts on this based on our work with over 3,000 small business retailers using our Point of Sale software, many of whom also connect to Shopify, Magento or WooCommerce websites for online sales.

Our advice is that small business retailers should have a goal of 10% of revenue coming from online. That is a starting point goal. Our advice is work hard and do everything possible in pursuit of this goal.

Once you reach the 10% goal, the goal should be 20%. With plenty of majors already at 20%, small businesses need to catch up.

This is urgent.

Yes, you need a good website. However, you need more than that. The site needs to sell what people want. It needs to be easily found. You need to actively and regularly pro mote the site. You need payment options and a sweet shipping offer. 

It’s hard work, but critical work if you want to reach the goal of online revenue for your business.

Here at our POS software and web development company we help small business retailers win more online business.  We do it though terrific software, which is backed by knowledgable training and support.

A big challenge faces by small business retailers pursuing online sales is that online is not high street. The two beasts are quite different. Whereas in a high street or physical store situation you know who is walking past or stepping inside, online you don’;t have the same insights. You have no idea who might be out there and looking. But, and it is a   b I g   but … you can find out. There are tools that can help you understand who is out there and what they are looking for.

Sometimes, the best online business is not one that is a copy of your physical shop. This is where research matters.

So, have a goal. We say start with 10% of revenue. Research it and once you have a plan, pursue it relentlessly, while at the same time remaining focussed on your physical shop.

Tower Systems helps in all of these areas.

POS software lead referral program for bookkeepers and accountants

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Our lead referral program is for bookkeepers and accountants who invest time and knowledge to help introduce us to prospective POS software customers.  To express interest please email sales@towersystems.com.auTo find out more: Click here for an information document from us.

  1. We link direct to Xero.
  2. We link through a partner to MYOB and Quicken.
  3. We link to Tyro for fast, safe cost effective EFTPOS as well as the big banks.
  4. For buy now pay later, we link to Oxipay (Hmmm) and ZipPay ZipMoney.
  5. We integrate with Shopify, Magento and Woo for easy e-commerce.
  6. We also develop websites for retailers at our Hawthorn, VIC, head office, websites finely tuned to the needs of local retailers..

Our POS software is purpose built with versions for garden centres, jewellers, bike  shops, toy shops, firearms businesses, fishing and outdoors shops, gift shops, newsagents, farm supply, rural and stockfeed businesses, adult shops and newsagents. We dive deep into the needs of each retail channel.

We are keen to work with bookkeepers and others who also specialise in their service of specific retail channel retailers. We’d love to get sales leads from you. To engage please email sales@towersystems.com.au. This is also the entry point for any queries.  Click here to access an information document.

ABOUT US.
Tower Systems is a vertical market POS software company. That is, we sell software designed for specific retail channels. The home page of our website lists all the retail channels in which we serve at any time.

While we may sell/rent/lease our software to businesses outside the retail channels listed, it is rare and only when approved by the leadership team of the company.

We currently serve in excess of 3,000 small business retailers primarily in Australia and New Zealand.

We actively promote our software through direct mail, social media marketing, search engine ads, trade shows and, recently, on radio and TV.

WE ARE RETAILERS TOO.
We own and run three unique retail shops, offering us hands-on retail experience where we can test and refine our software. This has been particularly useful in workflow management where we have tuned our software for efficiency in counter-based retail.

Owning and running retail businesses enables us to provide a unique and valuable level of practical, retailer-focussed, advice to our customers.

ACCOUNTING LINKS AND SERVICES.
We have a full time CPA in the business as our CFO.

Our software is directly integrated with Xero. We are a Xero partner.

Our software also links with MYOB and Quicken through a third party product.

Our customers, through our help desk, have access to comp0lete support in the use of our software as well as practical advice on the correct linking of our software with accounting software. We help our customers achieve and maintain a seamless link.

Thank you for considering working with Tower Systems to empower small business retailers to run more efficient and successful businesses.

To find out more about our POS software and support for specialty retailers, please call our sales team on 1300 662 957 or email them at sales@towersystems.com.au.

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