The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.


Helping local small business newsagents grow their businesses


In case you’d missed, the local Australian newsagency business is changing, and doing so rapidly. Most have has a good Covid – in part due to decisions by government and in part due to smart pivots.

Here at Tower Systems, we sell newsagency software. We also own and run the newsXpress newsagency marketing group, which has 200 stores working together reinventing the local newsagency experience … with energy, optimism and success.

In September, newsXpress announced to its members that the success of the group has enabled the group to cut monthly membership fees from $375.00 to $175.00.

This is another example of newsXpress investing in our newsXpress community, just as the bonus 5% rebate was recently, adding thousands of dollars profit for many newsXpress members.

While the member fee has been reduced, services have not: exclusive suppliers, discounts off wholesale, special deals, early access to valuable trends, lease negotiation help, half price websites and advice in transforming businesses to attract more shoppers.

Oh, and you can choose any card company you want.

The $175.00 a month newsXpress membership fee is not a special offer. It is our new pricing model. It coincides with a new member agreement.

If you are keen for a more successful, more enjoyable and more valuable newsagency business, we invite you to consider newsXpress. Call Michael on 0400 331 055 or email our team at

We’d love to email you Cultivating Joy in your newsagency, a 64-page booklet that outlines exactly what newsXpress provides its members.

We’d also love to send you a copy of our agreement, so you can see the detail for yourself.

We can share evidence with you of newsXpress members adding tens of thousands to their business with no capital investment.

Size does not matter. Most of our members are regional / rural or suburban high street. Our online and in-store strategies are designed to help maxmimse success regardless of population.

If you are keen for all of this and more, please consider newsXpress.

Tower Systems benefits from the newsXpress connection as it sees is working more closely with many suppliers that would otherwise be the case. This work has included better EDI, electronic invoice, integration, better just in time inventory practices and better group retail engagment.

It also has helped us develop world’s best practice Magento integrations serving many locally owned stores under a single website umbrella – helping those sites sell online more easily.

Newsagency software helps newsagents run more successful businesses


Tower Systems offers specialty newsagency software that has been chosen by more than 1,700 newsagents. It is the most widely used newsagency software in Australia.

Using this software, newsagents have at their fingertips industry-leading tools and insights that are key for business success from the traditional of newspaper and management management and lottery sale integration through to leading-edge online sales, accounting integration and more.

This newsagency software helps newsagents achieve terrific outcomes and find commercial joy in their shops.

Here are 5 reasons to consider the Tower Systems exclusive newsagency software …

  1. Being current matters. We meet connectivity standards including Indue welfare card, digital receipts, Epay, TitlePage, theLott, XchangeIT, Tyro, the banks, Newspower catalogues, GNS, Xero and more. Save time, cut mistakes and cultivate better business data.
  2. You can bank on loyalty. Our fresh and successful approach to loyalty can help you drive a deeper basket and bring people back sooner.
  3. Safe decisions make for a better P&L. While following your gut can see you catch wins, safe decisions, those based on the data, are bankable. From data feeds from suppliers through your POS to accounting software, we help you nurture data for the safe decisions.
  4. Not every shopper will walk past your door. A seamless connection between your software and a website can help you sell to people you will never meet. We develop websites for newsagents. Check out,, and
  5. You are a key asset. You and the people in your business are a differentiator to big business competitors. Our software helps you sell you in smart and engaging ways.

We also do the quarterly newsagency sales benchmark study and have done for 18 years. This is a valuable benchmark helps you see the future.

We are the only newsagency software company to own and run newsagencies, which we have done since February 1996. Here are 6 reasons to consider our newsagency software …

  1. Exclusive smart card reporting Embedded in our software is category / segment level reporting that newsagents are using to grow card sales 25% and more. That’s money in the bank.
  2. You can bank on loyalty. Our fresh and successful approach to loyalty can help you drive a deeper basket and bring people back sooner.
  3. Safe decisions make for a better P&L. From data feeds from suppliers through to Xero, we help you nurture data for the safe decisions.
  4. Not every shopper will walk past your door. A seamless connection between your software and a beautiful website can help you sell to people you will never meet. We develop websites for newsagents.
  5. Easily accessed personal service. A key reason 4 times more newsagents have chosen Tower than any other software is customer service. We are here for you, with you, every day.
  6. Current software. Current technology. Fresh, current design.

Our software costs $185.00 a month. For on as many computers as you need in the business.

There is no extra charge on top of this for support or updates. It’s all included.

How can we do this? We serve more newsagents than all other software companies combined. We leverage our size to save you money.

POS software connected Shopify websites for local small business retailers


Tower Systems develops POS software and it develops POS software connected Shopify websites. We develop magento and Woo, too, but it’s in the Shopify space where the needs of most of our local small business retailers are met.

Our portfolio of POS software connected Shopify websites is comprehensive, covering a range of specialty retail situations including jewellers, garden centres, toy shops, firearms dealers, produce businesses, farm supply businesses, gift, homewares, fashion, and more.

We are grateful to our community of local small business retailers for their support, and encouragement.

We are often asked for website advice, how to be successful online. While we have comprehensive advice for our customers, in this public space, Tower Systems is happy to share this list of top things to consider if you want your local retail business to be successful online.

This best of the best advice about taking your retail business online is based on many years of experience.

  1. It’s urgent. Every retail business needs to be online. You have no idea what you are missing. Online should be at least 10% of your revenue now.
  2. Your POS software should manage your inventory, including what you sell online. This saves time and manages consistency.
  3. Start small, focussed. Don’t obsess about getting the whole business on. The sooner you start the sooner you will get experience and this will feed your evolution.
  4. It’s hard work. If you seek and embrace short cuts, they will come at a. cost. Lean into the hard work. get it done.
  5. Shopify is better than WooCommerce. A WooCommerce website usually costs more to maintain. hey, we’ve been doing this for many years and have used both, and Magento. Shopify gives you more control and requires less tech skills.
  6. Don’t overthink shipping. A complex approach to shipping will negatively impact your online sales.
  7. Accept all payment types. Credit card, PayPal, Buy Now Pay later – they all serve a purpose. Make sure you are flexible.
  8. You are your best asset. Your knowledge about your products is your best asset. It is differentiating. Leverage it on your website in the text write and the blog posts you publish. This is what will attract shoppers.
  9. Describe for the search. In a shop, people browse based on what they see. Online, people start browsing by typing in text. Think about this when they describe what they sell.
  10. Own your complexity. If you choose to have a complex offer or a complex approach to selling online, it’s your complexity. Don’t rely on a web developer or a tech person to make it easier for you. Making it easier starts with you making decisions about your business.

If you are interested in our POS software or having us develop a POS software connected Shopify site for you, please email or call Tim on 0401 883 917 or Justin on 0434 365 789.

Click here to find out more about our specialty retail POS software. Click here to see our YouTube Channel where you can see up to date demonstrations of our various specialty retail POS software products.

Click here to access our fixed-price standard POS software connected Shopify website quote.

Click here to see the checklist we provide our Shopify customers. It outlines what’s critical about preparing for a Shopify site.

Click here to access our website customer questionnaire. This is designed to help you clarify your needs. A copy of your responses is sent to you.

The team at Tower Systems is grateful to newsagents for their love of our newsagency software


We are grateful to serve close to 1,800 newsagency businesses with our newsagency software, double all other software companies combined.

The newsagency software we offer today is technically and visually fresh thanks to our investment of hundreds of thousands of dollars in leading-edge engineering to deliver to our current version software.

Our Australian made and Australian supported newsagency software is backed with personal experience.

Here are 5 reasons to consider our Tower Systems newsagency software …

  1. Being current matters. We meet connectivity standards including Indue welfare card, digital receipts, Epay, TitlePage, theLott, XchangeIT, Tyro, the banks, Newspower catalogues, GNS, Xero and more. Save time, cut mistakes and cultivate better business data.
  2. You can bank on loyalty. Our fresh and successful approach to loyalty can help you drive a deeper basket and bring people back sooner.
  3. Safe decisions make for a better P&L. While following your gut can see you catch wins, safe decisions, those based on the data, are bankable. From data feeds from suppliers through your POS to accounting software, we help you nurture data for the safe decisions.
  4. Not every shopper will walk past your door. A seamless connection between your software and a website can help you sell to people you will never meet. We develop websites for newsagents. Check out,, and
  5. You are a key asset. You and the people in your business are a differentiator to big business competitors. Our software helps you sell you in smart and engaging ways.

We also do the quarterly newsagency sales benchmark study and have done for 18 years. This is a valuable benchmark helps you see the future.

The Tower Systems newsagency software costs a few dollars a day. For on as many computers as you need in the business. There is no extra charge for extra computers.

There is no extra charge on top of this for support or updates. It’s all included.

How can we do this? We serve more newsagents than all other software companies combined. We leverage our size to save you money.

One-off installation, training and setup advice is priced as an up-front services package, delivering:

  • The latest newsagency specific software installed on your computers.
  • Remote, safe, installation by a newsagency business expert.
  • Personal, one-on-one training.
  • Data conversion, converting as much data as we can access.
  • 24/7 software support. Nothing extra to pay.
  • Software updates – released regularly. Nothing extra to pay.
  • Unlimited over the phone follow-up one-on-one training.
  • Access to an awesome online knowledge base with articles & advice.
  • Access to a private Facebook page where you can discuss any topic.

Call to find out more: or 1300 662 957

We are grateful for the almost 1,800 newsagency businesses that have installed our software. Their commitment and encouragement encourage us every day.

Retail advice for newsagents – taking your business online


Taking your newsagency online: a dive into newsXpress national and local store websites.
Tuesday, Feb. 16 @ 2pm Melbourne time.

Tuesday next week, at 2pm, we are hosting a new free workshop for any newsagent interested in taking their newsagency business online.

We will leverage our newsagency software experience as well as our newsagency management experience to provide current best practice advice and insights for Aussie newsagents looking to take their business online.

This session will look at this topic from the context of what newsXpress does and has done for 5+ years. We will look at the national sites and the local store sites:

  • How to generate online traffic for national and local store websites.
  • The cost of fulfilling sales.
  • How local stores setup for efficient fulfilment.
  • Managing freight in terms of lowest cost to execute as well as decision making around the free freight question.
  • What being online has meant for in-store purchases.
  • Repeat business prospects.
  • How to use online for first to market opportunities.
  • How to be sure quantity on hand data is accurate.
  • This will be a genuine behind the scenes look.

We are doing this new session using newsXpress national website and local store website examples because we have good data and personal experiences we can speak to. You can rely on this information to make more informed decisions yourselves at the local store level as well in the context of any group you are part of.

newsXpress was the first marketing group in any retail channel in Australia to deliver local store connected websites with a live quantity on hand data feed. The learnings have helped other groups step into this. lucrative space.

This will be an online session, which you can access from anywhere with this link:
Meeting ID: 978 8942 1359 Passcode: 791972

We won’t be trying to sell you anything in the session. Rather, we will share experience insights, lay out the steps involved, discuss online platform options and answer all questions. This is a practical advice session that any retail newsagent could benefit from.

And, if the 2pm timing does not work, let me know and I will do my best to schedule another session at a time that suits.

Online workshop for newsagents tomorrow @ 2pm


Tomorrow, at 2pm, we are hosting a free workshop for any newsagent interested in taking their newsagency business online.

This, itself, will be an online session, which you can access from anywhere with this link:

Meeting ID: 910 3139 0280 Passcode: 323615

We won’t be trying to sell you anything in the session. Rather, we will share experience insights, lay out the steps involved, discuss online platform options and answer all questions.

Being online is critical to every retail business. We saw that last year and already see value from that this year. Business experts, accountants, mentors … everyone agree that being online is critical.

The hope we have for this session is that it offers a useful learning opportunity for newsagents, to encourage them to get online and to lay out several pathways through which they can achieve this.

And, if the 2pm timing does not work, let me know and we will do my best to schedule another session at a time that suits.

How Tower Systems helps newsagents and other small business retailers sell online.


More newsagents and other small business retailers are selling online with beautiful websites created by newsagency software company Tower Systems.

These and POS software connected Shopify websites.

In 2021, having a website, a beautiful POS software connected Shopify websites, for online sales is like having a fax machine or a photocopier was all those years ago.

Through a consultative process, the web specialists at Tower help newsagents discover how they can genuinely differentiate online to attract new shoppers, especially shoppers who are not local, shoppers who may otherwise not know the business exists.

By researching current search engine data as to what people are searching for, Tower Systems has been able to help newsagents pivot online with POS software connected Shopify websites while using the existing business for labour and other overheads.

While the temptation is for newsagents to represent their existing business online, the most success is had by newsagents who treat their POS software connected Shopify website as a start-up, a new business. This is where the comprehensive keyword research by Tower can help unlock commercially valuable opportunities.

One newsagency in Numurkah Victoria created a beautiful baby website, helping that business to expand their baby gifts and products offering and through this to find many shoppers interstate, adding genuine bottom line value. Today, the website for that newsagency is one of the best you will see in that category.

All website development is done in Australia by the Tower Systems web team. They have delivered many POS software connected Shopify websites for newsagents and other small business retailers. They have also delivered five websites through which newsXpress members sell collectively, to reach an even bigger audience.

While Tower partners with the Shopify, Magento and WooCommerce e-commerce platforms, it is the Shopify platform that is most widely used for newsagents.

The Tower web development experts can offer guidance on shipping, methods of payment, marketing, pricing, product category structure, photos and more. They guide newsagents and other small business retailers from beginning to going live.

By connecting their website seamlessly to the Tower newsagency POS software, newsagents are able to manage inventory and data efficiently and accurately.

2021 is looking terrific for online connected newsagents. This is great news!

Tower Systems helps newsagents with sales benchmark study


We have completed our latest retail sales benchmark study for newsagents and released the results. This is a considerable body of work done for small business newsagents and businesses that supply them.

The analysis is something we have done for almost 20 years. We hope you find it useful.

Newsagency sales benchmark study results: July -October 2020 vs. 2019

Based on comprehensive sales data for July through September 2020 with data from 2019 from 128 newsagency businesses across Australia in city and country locations, high street and mall, the latest newsagency sales benchmark study is revealing as to the impact of Covid on our channel and the value of location.

  • Covid restrictions have benefited many newsagency businesses.
  • High street locations have fared better than shopping mall locations.
  • Regional Australia has performed better that capital city Australia.
  • Diversification of product mix is key to traffic generation.
  • Magazines are back on their pre-Covid trajectory.
  • There are winners and losers.

I have data from a mix of branded and un-branded newsagencies as well as a mix of states and territories in the data set.

Given the extraordinary gap in performance, I share the results for different cohorts, because reporting them as one dataset does not make sense this quarter.

Victorian newsagencies.

Victorian newsagencies have had a good second Covid lockdown. Their newspaper, magazine and lottery products performance is better than other states, because of the lockdown I think.

All but one Victorian high street business I have data for is up on on 2019. The biggest increase relates to average sale value, this has spiked considerably, as you may expect. The categories that have performed best in Victoria this quarter in terms of year on year growth are: cards, gifts, plush, jigsaws, home decor and games.

Even though the data is up to September 30, 2020, it is interesting to see Christmas doing so well in Victorian businesses that had it out. This augurs well for the season.

All Victorian shopping centre businesses are down. Shopping centres are in for a rough few years I think.

Now, outside of Victoria…

Regional high street businesses.

  • Transaction count change: up 3%.
  • Revenue change: up 7%.
  • Basket size change: up 13%.
  • Newspaper unit sales: down 11%.
  • Magazine unit sales: down 9%.
  • Card revenue: up 7%.
  • Stationery revenue:  down 8%.
  • Gift revenue: up 19%. 80% of businesses report selling gifts.
  • Toy revenue: up 11%. 10% of businesses report selling toys.
  • Puzzle revenue: up 43%. 25% of businesses report selling puzzles.
  • Instant lottery revenue: up 26%.
  • Lottery revenue:  up 7%.

City high street newsagencies.

  • Transaction count change: up 1%.
  • Revenue change: up 5%.
  • Basket size change: up 9%.
  • Newspaper unit sales: down 8%.
  • Magazine unit sales: down 9%.
  • Card revenue: up 6%.
  • Stationery revenue:  down 8%.
  • Gift revenue: up 9%.
  • Toy revenue: up 11%.
  • Puzzle revenue: up 60%.
  • Instant lottery revenue: up 28%.
  • Lottery revenue:  up 4%.

Regional shopping centre businesses.

I do not have enough businesses in this group to safely report.

City shopping centre based newsagencies.

  • Transaction count change: down 22%.
  • Revenue change: down 31%.
  • Basket size change: up 2%.
  • Newspaper unit sales: down 13%.
  • Magazine unit sales: down 11%.
  • Card revenue: up 4%.
  • Stationery revenue:  down 17%.
  • Gift revenue: up 11%.
  • Toy revenue: up 9%.
  • Puzzle revenue: up 22%.
  • Instant lottery revenue: up 28%.
  • Lottery revenue:  up 5%.


These are averages. The gap between those doing well and those not doing well is considerable. It is important that newsagents look at their own data as the most important competitor they have is themselves. The trading period from the past against which you compare results is your competitor. Look at those numbers more carefully than you look at these benchmark results.

What have we learned from the last 8 months?

  • High street retail fares better than mall based retail.
  • Diversification in newsagency product offering drives better shopper visit efficiency.
  • Having an online presence is vital.
  • People want to connect – this is one reason cards are doing so well.
  • Postable gifts are selling well.
  • Safe buying is key.

I am grateful to all newsagents who shared their data for inclusion in this study.

Free online workshop for Aussie newsagents


the newsXpress newsagency marketing group is hosting an online forum for newsagents this Tuesday. This is an open Zoom meeting where folks can ask questions and learn more about what newsXpress offers and how it works to help newsagents run more enjoyable and successful businesses.

Here are the details to join this free session:

Meeting ID: 996 5714 7413 Passcode: 081628

Newsagency retail sales benchmark study results


Tower Systems has completed another in its series of newsagency retail sales benchmark studies. We have been doing these quarterly for more than 15 years, serving newsagents, their suppliers and others.

We gather the data, collate it, analyse it and share the results widely, in pursuit of a stronger and healthier newsagency channel.

It is a free process for all involved, transparent, too.

This study, like all we have undertaken, reveals trends, from which we and newsagents can learn. Here it is…

The results of the June 2020 quarter newsagency retail sales benchmark show the extent to which COVID-19 is impacting businesses.

There are winners and losers.

  • The winners are regional and high street retailers.
  • The losers are shipping centre based retailers.

Looking at comprehensive retail sales data from 137 newsagencies for April – June 2020 compared to April – June 2019, the results underscore the value of the retail newsagency channel to local communities. This is a same-store comparison, making the results meaningful. FYI, I removed stores that were closed for any time in the reporting periods.

Data include a mix of rooftops from several brands. The benchmark includes data from businesses using the Tower newsagency software and several who are not.

Given the extraordinary gap in performance, I share the results separately, because reporting them as one dataset does not make sense.

Shopping centre based retail newsagencies.

  • Transaction count change: down 42%.
  • Revenue change: down 36%.
  • Basket size change: up 11%.
  • Newspaper unit sales: down 15%.
  • Magazine unit sales: down 21%.
  • Cards revenue: down 27%.
  • Stationery revenue:  down 11%.
  • Gift revenue: down 45%.
  • Toy revenue: down 42%.
  • Puzzle revenue: up 5%. A quarter of reporting businesses sell puzzles.
  • Instant lottery revenue: up 9%. Half reporting businesses have lotteries.
  • Lottery revenue:  down 5%.

A note about shopping centre data. The dataset in small, just under 10% of respondents. However, the gap between respondents is small.

High street newsagencies.

  • Transaction count change: down 5%.
  • Revenue change: up 27%.
  • Basket size change: up 20%.
  • Newspaper unit sales: down 5%. early din, there was a jump, which has disappeared.
  • Magazine unit sales: up 5%.
  • Cards revenue: up 7%. There are pockets of success – female birthday and thank you cards, in particular.
  • Stationery revenue:  up 13%. Homeschooling and home office, of course.
  • Gift revenue: up 25%. Some categories are down while others, like nesting products, are in triple-digit growth.
  • Toy revenue: up 13%.
  • Puzzle revenue: up 150%. Less than half reporting businesses sell puzzles.
  • Instant lottery revenue: up 16%. Just over half reporting businesses have lotteries.
  • Lottery revenue:  up 4%.

A note about this high street data: it includes regional and rural as well as suburban high street. The performance of regional and rural is considerably better than suburban high street for the most part. How much, you ask? Around 33% better is my response.


Plenty of regional and high street newsagents are embarrassed to be reporting such good numbers. Their growth while other businesses nearby are struggling makes them not want to be too open about their success. Even within the newsagency channel there are those in growth who do not want to talk about it with newsagents who are way down.

A moving feast.

Looking at early July data, I’d note that it would be wrong to lock the April – June  results into a view for the long term. We are certainly in a period of significant change. The next quarter results could be different again.

What have we learned from the last 3 and 6 months?

  • Shopping local has been embraced.
  • The high street feels safer than a shopping mall.
  • Newsagencies are trusted and appreciated businesses.
  • Our channel is essential.
  • A newsagency is a good business to own overall.

While we have learned more, this list is my key points.

Finally, we are grateful to all newsagents who shared their data for inclusion in this study.

What’s working in small business local retail through the second lockdown in Victoria?


We are grateful to see sales data from a range of different Victorian retail businesses using our POS software. Here are trends from the latest Victorian lockdown:

  • Relaxing products. The jigsaw surge from March and April is back but in an expanded form – adult colouring, art and craft, journaling, cross-stitch, knitting, games and art. Smart retailers are selling these items as well as offering customers opportunities to connect with others doing this.
  • Nesting. This category is surging not only in Victoria but nationally. Nesting includes candles, diffusers, essential oils, rugs, cushions, homewares, pets, cooking and related.
  • Tactile products. We have seen a surge in cuddleable (not a word I know but it best describes it) products. This segment includes plush and other soft toys, pets, rugs, blankets, pillows and similar. With touching and hugging discouraged, it stands to reason that people seek out alternatives.
  • Easy shopping. We have seen retailers gain sales by making shopping easier through packaging items often bought together and having these placed front of store and at the counter.
  • Postable gifts. People are loving that they can easily send a gift to people they are unable to see.
  • Working from home. For some, this is now a permanent arrangement. Many retail channels have offers they can make to those working from home and businesses with employees working from home. The opportunities are usually broader than retailers think.
  • Contactless retail. Having the EFTPOS machine shopper facing and situated for easy tap and having in place arrangements for the lowest cost possible to the business for EFTPOS.
  • Online. Having an online offer matters. While people like the safety of having goods shipped, they also like click and collect and they like to use the website to ensure you have something in stock before they visit the shop.
  • Online events. More retailers are hosting events to show off new products and offer education –  Zoom, Facebook live and similar events. Unboxings, educating on new products meet the maker and more.
  • Christmas has started early. Yes, we are seeing Christmas purchases already in businesses that are offering Christmas stock.

While the pandemic has disrupted business, in that disruption are opportunities. The Victorian situation is a reminder that disruption is not temporary. We think history will show that winners will be those businesses that adapted early and were able to finesse their offering and processes as the market demanded.

Australian newsagents are the core of local Aussie towns through COVID-19


Aussie newsagents have been critical in local towns and cities through COVID-19. While plenty of businesses have closed or gone into hibernation, the local newsagency, or newsagents as many call them, has been open, trading and supporting the local community.

The thing is, the newsagents is not what it used to be. News has taken a back seat in these evolving retail businesses as other products have come to the fore, making the local newsagents more valuable and useful to people in local communities, especially regional communities.

Sure, newspapers and magazines still play a role and they are the news part of the name, the reality is that in terms of overall business contribution and value, they lie outside of news, our side of that part of the newsagents name.

Many newsagency businesses have evolved deeply, into gifts, homewares, home office solutions, games, toys, jigsaws, nesting products, comfort products, art supplies and more. The local newsagency is less about the news and the agency and more about helping people enjoy themselves, helping them relax, helping them create and helping them find their voice.

The newsagents of yesterday is the place of happiness, joy and communication today.

Whether it is a greeting card, journal, art supplies, a candle, a thro rug, a scarf or local Aussie essential oils, a newsagency is a fresh and innovative business delivering local town access to a diverse range of products in service of local community needs.

Tower Systems is proud to serve more than 1,700 newsagents with its newsagency software, software used by more newsagents than all other software companies combined. We take that leadership role seriously and respectfully, helping newsagents to reach the potential of their local area opportunities.

Whether it is in-store or online, our newsagency POS software is helping newsagents to transact where there need to and when they need to, accurately, efficiently. It is also helping them to find new shoppers as new shoppers are the lifeblood of any business. Indeed, we are grateful to smart newsagents for walking this path of innovation and opportunity with us.

The 2020 of corona is challenging. For newsagents it has been a year of opportunity and it is a thrill to see so many step up to that opportunity in service of their local communities.

Helping Aussie newsagents embrace the covid pivot


The covid pivot is no more real that what we are seeing in Aussie newsagency businesses this year as they embrace change and adjust their businesses to attract new shoppers.

What is the covid pivot you say? It is that move by a business into new products, new services or onto a new platform through which they seek to attract shoppers who would otherwise not shop with the business. That is why it is a pivot. the covid part is that it provides the need, encouragement and / or cover for the change.

The covid pivot moves we are seeing newsagents make include:

  • Moving online with POS software connected Shopify websites. We have seen newsagents open up online baby shops, food service businesses, homewares businesses, made in Australia offers, fashion, services, high end collectibles and more.
  • Bringing in new product categories. This being done in-store to turn the business s90 degrees and more in pursuit of shoppers who might otherwise not have shopped the shop.
  • Offering new services. We have seen newsagents move into screen printing, office services, hot dusking and more as they serve the needs of more people working locally.
  • Location flexibility. We have seen newsagents take their businesses on the road, to shoppers who cannot get out safely because of the corona. By selling from the car or van, safely, distanced, but with full POS software access for accurate transacting.
  • Doing the Marie Kondo. Cutting back, removing products and services that do not sign joy. these moves are a pinot, too, as the business de-clutters, freeing space and capital for other operations and opportunities.
  • Re-casting. This piece of the covid pivot is the business re-positioning what it sells and how it sells. Taking singles and bundling. Reimagining loyalty. And similar moves to take what you have and freshen it so it is noticed by more people.

These are some of the examples we have seen of newsagents engaging in the covid pivot opportunities. Covid pivot is a term we started using months ago to describe this action, this movement of adjustment in a business to seek opportunities through with to broaden the appeal of the business.

More newsagents are embracing the covid pivot to change their businesses and to set them for an even brighter future outside of corona. Opportunities are endless.

We are grateful to the 1,700+ newsagents in our user community who embrace our software and services. Thank you for your business and thank you for being with us on this crazy 2020 journey.

Newsagents accessing Epay through Tower Systems POS software


Tower Systems has released updated newsagency POS software for newsagents with Epay integrated, delivering direct newsagency sales counter access to Epay products and services.

This integration is approved by Epay through their worldwide operation. It is the result of several months work following exacting integration standards set by Epay.

From within the POS, at any point in a transaction, newsagents can vend Epay voucher product including phone recharge and more. There is an initial set of Epay voucher products in the first release with Epay set to release more as they develop more supplier relationships.

Newsagents are grateful to Epay for their embrace of newsagency POS software to provide an alternative to the POS software integrated Touch Networks IT vending platform, which is being decommissioned by Afterpay Touch.

The Tower Systems Epay POS software integration also allows for handling refunds. This, too, follows the required Epay standards.

To help newsagents be ready, Tower Systems has engaged in daily email communications with its 1,700+ newsagent customers. It haas also sent print newsletters as well as fielding many calls and other contacts from its broad customer base. The company’s goal has been to ensure that newsagents are fully informed and prepared for the switching off of Touch and the turning on of Epay in many businesses that have not been running Epay.

In addition to releasing new software, Tower Systems has published peer-reviewed advice through three comprehensive knowledge base articles on setting up and using Epay integrated with the Tower POS software. The company has also produced a training video to help newsagents make the most of the Epay opportunity in their retail businesses. Also, Tower is providing personal support and training for any customer who asks for help with the new Epay integration.

Not all newsagency software platforms have been approved for integration with Epay. Tower Systems is grateful for having been chosen and for the support of the Epay experts as we have brought the opportunity to life over the last few months.

2020 has been a challenge;lenging year for retailers. This new integration with Epay is a wonderful piece of good news, something to celebrate, something for which to be grateful.

Epay is live! The Tower Systems development and suppo9rt teams have once again delivered for small business Australian newsagents.

Bringing Epay to life for Australian newsagents through newsagency software


The 1,700+ newsagents using our newsagency software are set to benefit from a professional and direct integration between our newsagency software and Epay, the worldwide platform for phone recharge, ticketing and other e-vouche services.

We have delivered direct access to Epay in our Retailer 3 POS software, generationally advanced newsagency software designed for the newsagency of the future. This is newsagency POS software for 2021 and beyond. It is new, fresh, energetic and flexible.

We are thrilled to bring Epay to life for newsagents through our newsagency software.

Thanks to the Epay approved integration, our 1,700+ newsagency software retailers will be able to tap into a suite of products for which they do not have to carry inventory. They can leverage basket depth as well as new traffic. The opportunities are wonderful and we are thrilled to be in a position to deliver these for our customers.

We have gone about the Epay integration in a through and diligent way, fulfilling their standards and working with their tech people on this innovation for the partnership, and all in pursuit of serving Australian small business newsagents who want to continue to offer tolling, ticketing, voucher and recharge products and services from their businesses.

By delivering the Epay POS software integration in our Retailer 3 platform we have delivered a sweeter, faster, more technically advanced and more complete solution in service of newsagents having a brighter and more relevant business future. Can you feel how excited we are to be delivering this?! We hope so. This is a good day. Especially since we have delivered this advancement for newsagents at no cost to them. We are pleased to have been able to do this, to bring inn ovation to the local Aussie newsagency sales counter for no capital investment.

Newsagents who were using the Touch Network platform on the Ezipass platform for selling these voucher based products can rely on the Tower Systems newsagency software Epay integration to provide smart and easy access to these products from the POS screen, easily, quickly and without having to connect to third party software. This is a our integration to international standards.

Tower Systems is proud to serve Aussie newsagents, a channel that remains vital to local towns in providing access to essential products and services.

Join the largest community of newsagency software users in Australia.


There is no doubt there is strength in numbers. In a newsagency software sense, the strength of our 1,700+ Australian newsagency business community benefits from:

  • Reliability. We are here when you need support.
  • Up to date. Our customers vote on changes they want to the software. Enhancements are regular. Software value improves over time.
  • Business help. Beyond the software, we help uncover and reduce theft, as well as advice and support streamlining processes.
  • We own and operate newsagency businesses ourselves. We walk in your shoes every day and this makes a real difference.
  • We meet all industry and supplier standards in retail and home delivery.
  • Personal support. Beyond the software, we will help you in any way we can, to the best of our ability.

In addition to newsagency software, we also develop (in Australia) websites for Australian newsagents, helping plenty get online with awesome websites.

We are a well-resourced Australian POS software company serving Australian newsagents. This is good news for newsagents.

  1. Tower Systems will not leave the newsagency channel.
  2. We will fight for you. Beyond our software, we will help with supplier issues, business strategy and other challenges you confront.
  3. Our software continues to evolve. We release updates regularly. You choose when to load them. Each is thoroughly tested for you.
  4. We own newsagencies. Yes, we walk in your shoes.
  5. No locked-in support fee.
  6. Lower support costs. No mates’ rates for a select few.
  7. Fast support. Most calls are handled when you call.
  8. Transparent support. At any time, you can see how many help desk calls we are working on and how many we have closed that day.
  9. Support escalation. We have an escalation process should you be unhappy with a support call.
  10. Easy management access. The leadership team of Tower Systems is available to you. We take customer service seriously and personally.
  11. Updates when you choose. Updates are not forced on you.
  12. You are listened to. We offer the only transparent, user driven, software enhancement suggestion service.
  13. Free training. Long after you install our software you have access to free personal training to refresh knowledge or cover new facilities.
  14. More integrations. Our direct links to Xero, Magento, Shopify and WooCommerce offer direct link options to help you grow.
  15. Business management insights. We can look at your business performance data and provide a personal analysis of what we see
  16. Owner access. Call Tower owner, Mark Fletcher, on 0418 321 338 or email

Major small business POS software update to round out 2019


We are grateful to our Tower Systems community of small business retailers who agree to beta test our new small business retail POS software releases. They are the front line of new software releases from us was they get to use and test this software ahead of commercial release.

Our beta testing program is comprehensive in scope and diverse in terms of the types of retail businesses that participate.

Beta testing commences only after two rounds of testing in-house and after sign-off from multiple stakeholders in our business.

Yes, we take software testing seriously.

This latest POS software update from us is big. It delivers enhancements to existing facilities as well as new facilities. It is a terrific advancement for our customers today and for businesses that will become our customers soon. We are not going to detail the contents of the update here – we will leave that for private customer communication.

After the beta testing process and once we are all happy with the software we will release it commercially for our customers to download and update when they want. we do not force software updates on customers as we know they refer to have control over when business processes change.

Every customer involved in the beta testing process has a say in next steps for the software release. This is what good beta testing is about – it is inclusive and engaging. We are sincerely appreciative of the engagement of our active beta testing community.

Our POS software is made for a range of retail channels. This update serves each of these channels with tuned changes to serve their needs. We work with retailers and their suppliers to help them bond through better software designed for their specific needs.

Jewellers, garden centres, bike shops, gift shops, toy shops, pet shops, produce businesses, farm supply businesses, fishing businesses, newsagents and more can rely on our commitment to each of the channels individually and collectively through serving common needs.

This next update is available to our Tower Advantage customers at no cost. It is part of the comprehensive service we provide our small business retailer community.

More newsagents choosing the Tower Systems newsagency POS software


We are thrilled to report that 2019 has been a terrific year of sales of the newsagency software from Tower Systems with many newsagency retailers join ing our user community.

Some have switched from other newsagency POS software companies with others have joined from having nothing as they are new businesses or businesses transitioning from another retail niche.

We are grateful that many retailers have joined us this year and embraced the Tower Systems software, training, support and all round good vibes for retail. We particularly appreciate those who have chosen to pay more for our software than they might have paid had they chosen another company.

In two situations in the last week newsagents have gone with the tower newsagency POS software even though doing so cost them 30% more than other newsagency software. In each case we won the business because of the truth that in business you get what you pay for. Stories about businesses that bought cheap and quickly regretted it and switched demonstrate the truth of this statement.

At Tower Systems we respect newsagents with feature-rich and regularly-evolving POS software made for newsagents, software which is backed with unlimited free training, easy access to help desk services and active engagement in business strategies to help newsagents run more enjoyable and successful businesses.

Serving 1,700+ newsagents helps us to be appropriately resourced to serve newsagents to evolve more valuable businesses. W4e actively represent our community and ensure easy access not only to our practical support services but also to a strategic business management and guidance services, for those who want to tap into this.

With newsagents changing their businesses into new areas, so does POS software need to change to serve these business needs. Thanks  to our work across multiple specialty retail channels, we can help newsagents evolve their businesses if they wish. We can engage in conversations and genuinely practical help to make their businesses more appealing.

Tower Systems serves more newsagents than all other newsagency software companies combined.  We are proud of this fact and appreciate the support from newsagents who have made this so. 2019 has been a terrific year.2020 is already looking good. We are excited for what lays ahead for newsagents and for our newsagency software.

Helping newsagents navigate the challenges of change in print media


For many years, at the Australian Newsagency Blog, we have offered advice, support, opinion and guidance to small business newsagents, helping them to navigate changes and embrace opportunities in their channel.

As the POS software company with more newsagents as customers than all the competition combined we are invested.

Last week, Bauer Media announced their planned take over of the Pacific Magazines business. Here is a post from the Newsagency Blog, by us abut this:

What could the Bauer acquisition of Pacific Magazines mean for newsagents?

While there are regulatory processes to play out and finalisation is anticipated to be months away, the news yesterday that Bauer Media and Seven West Media had reached agreement for Bauer to acquire Pacific has captured the attention of plenty in our channel.

The most common question in emails and calls that I received yesterday from newsagents was what does this mean for us?

I think asking this question now is late. I say this because rationalisation of print media businesses has been happening for some years and has been discussed widely here and elsewhere in our channel.

If you are asking today what it means, you are already behind. If this is you, I encourage you to invest time now to catch up.

If the Bauer / Pacific news has come at a shock and you are wondering about the impact, act now, make decisions that focus on propelling your business forward. No supplier will do this for you – putting your business first in every decision.

While I don’t know what a Bauer acquisition of Pacific will or could mean, we can reasonably speculate that there will be changes over time. It cannot 100% be business as usual.There will have to be changes given the challenges faced by some of the titles involved. One benefit of single ownership of an expanded stable of titles at Bauer would be co-ordinated management of all titles. This could mean less cannibalisation between competing titles through more thoughtful and complementary coverage.

Many of us in the newsagency channel have been actively working on chasingnet new traffic for categories outside of legacy product categories for our channel for years. There have been hits and misses through. Such is the experience of chasing change.

There is no doubt we are in a period of extraordinary change in print media. Change is being driven by how news is delivered into our hands, how and when we engage with news and information, what constitutes news and entertainment, what people will and will not pay for, who is a publisher (all of us?) and how print mastheads and stories are packaged and priced.

The Australian market is small. I think that is a factor playing out here too. Print media products need critical mass. We miss that in some markets here.

Thinking about what could change as a result of the announced acquisition… It would not surprise me to see: the days of magazine delivery changed, maybe to one a week; the closure of some weekly titles; the launch of a new weekly title; changes in monthly titles; greater accessibility for over the counter purchase of titles.

What should matter most to newsagents today is focus of the business changing net new shopper traffic, broadening the shopper appeal through new products, driving overall business GP%, growing online sales so the business is less reliant on local shoppers and chasing opportunities through pursuing what we don’t know our businesses can achieve.

The Bauer / Pacific announcement is an encouragement for us to work on our businesses, to pursue change, to make our businesses more valuable in the future.

All of this, of course, means more focus away from the newsagency shingle.

Helping Australian newsagents transform their businesses


Tower Systems through its newsagency software as well as through its ownership of the newsXpress newsagency marketing group is helping Aussie newsagents transform their newsagency businesses.

Through smart tech tools in the POS software, website connectivity as well as in-store management guidance and out of store marketing, newsXpress is delivering terrific benefits to members and helping newsagents find a good path through a period of extraordinary change.

The days of the old newsagency is Australia are over as new and exciting businesses emerge. These new model businesses are offering less in the way of old-school newsagency products and more in the areas of exciting, innovative and fun products that serve consumers today and into the future.

Speaking at a recent newsagent forum, the newsXpress pitch was simple:

We give newsagents hope by providing options for finding new customers, by helping to farewell out of date practices and by providing access to better margin products. We help newsagents enjoy their businesses more and make them more valuable. This is what we do at newsXpress every day … because, we believe in local small business retail. We are not locked into the shingle of the past. On the horizon, we see a bright future.

Here are 15 things newsXpress offers newsagents. While the full lis is considerably longer, these 15 often matter to newsagents looking for immediate boost in their business.

  1. Access to more than 100 preferred suppliers offering discounts off invoice from 5% to 25% and covering key categories including: gifts, plush, toys, stationery, cards and jewellery.
  2. A monthly DEALS envelope with extra special deals from newsXpress preferred suppliers.
  3. Valuable prizes for major seasons – where one of your customers wins a prize. The total newsXpress Father’s Day prizes worth more than $55,000.
  4. A loyalty program that drives card sales – 100% funded by newsXpress.
  5. Merchandise buying advice based on your own business sales data.
  6. Exclusive product opportunities for highly sought-after products.
  7. Information that helps you sell some products faster than your competitors.
  8. In-store business management advice, training and support.
  9. Regular capital city and regional member meetings where you can network with colleagues and tap into more excellent ideas.
  10. Help in controlling magazine supply.
  11. Free labour rate and other employee management advice from a skilled industrial relations lawyer.
  12. Discount shop insurance.
  13. Marketing support from regular newsXpress funded Facebook and other social media marketing.
  14. Christmas and key seasons catalogues offering excellent value for quality products with good margins – not chasing fickle low price low margin sales.
  15. That everything is optional– newsXpress members engage as they want.

While the traditional Australian newsagency is a thing of the past, newsXpress and Tower Systems are offering newsagents a path to a bright future through opportunities and options from the newsXpress portfolio.

37 more newsagents switch to the newsagency software from Tower Systems


Thirty-seven more newsagents have chosen the Tower Systems newsagency software in the last year. We are grateful for their support of our newsagency software.

This is great news. The Tower Newsagency business community is stronger and growing. This helps us better help newsagents.

Today, we help newsagents evolve their businesses into new products, through awesome loyalty tools and online … through our POS software. We help way beyond the POS software itself.

Thanks to our newsXpress relationship we offer newsXpress newsagents using our software leverage an exclusive low low EFTPOS rate. One newsagent is $200.00 a month better off while another, in regional Australia, is more than $250.00 a month better off.

Whether you are a retail or distribution newsagent, our software can help you run a more efficient, enjoyable and valuable business.

We continue to own and operate newsagency businesses ourselves and have done since 1996. This helps us make better software for you.

  1. Compliant with industry standards, using our software you can meet criteria for getting onto the no physical returns program with Gotch.
  2. We can help you reduce EFTPOS fees.
  3. Selling online is easy and sell more regardless of your local population.
  4. Offer buy now pay later with Humm, Zip Pay and more.
  5. Our innovative front-end loyalty facilities help you differentiate your business, drive deeper baskets and bring shoppers back sooner.

Our software can work with you as you evolve your product mix. Whether it is into hospitality, services, produce, repairs, online or more, our software has facilities that help make your business more relevant to today’s shopper.

Integrations can also help you cut operating costs, such as bookkeeping fees. We can help you eliminate double and triple handling. We link direct to Xero, for example.

Switching is not expensive. If you have current hardware, the cost can be as low as $2,400 a year thanks to interest free finance from us for 3 years or $49.00/wk leased or $7,200 up front. Included is:

  1. The latest Tower Systems newsagency software.
  2. On-site installation and training by a newsagency business expert.
  3. Data conversion, converting as much data as we can access.
  4. Software support for the first three years. Nothing extra to pay.
  5. Software updates for the first three years. Nothing extra to pay.
  6. Unlimited over the phone follow up training for the first three years.
  7. Access to an awesome online knowledge base with articles & advice.
  8. Access to weekly group live online training workshops.
  9. Access to a private Facebook page where you can discuss any topic.

Tower Systems launches new newsagency sales benchmark study


This morning, we launched a new sales benchmark study for Australian newsagents. Here are the details from the announcement:

I invite you to provide data for the Q1 2019 newsagency sales performance benchmark study. The benchmark provides data against which you can compare your business performance. Click here for my last report.

How to participate.

  1. Please run a Monthly Sales Comparison Report for 01/01/2019 – 31/03/2019 compared to 01/01/2018 – 31/03/2018.
  2. Tick the category box. IMPORTANT.
  3. Tick to exclude home delivery and sub agent data.
  4. DO NOT tick the supplier box.
  5. Preview the report on the screen. Save as a PDF and email this to me at
  6. Read the report yourself and see what it shows you about your business.

I will email the results to all participating newsagents and publish the results on theAustralian Newsagency Blog as a service for all newsagents.

My work with this channel goes back to 1981 when I wrote newsagency software to manage newspaper home deliveries. That software evolved into Point of Sale software and has been rewritten as software technology has changed. 

I own and run three newsagencies. Over the years I have had three others. I own newsXpress, the newsagency marketing group.

Tower Systems serves 1,750+ newsagents with best practice newsagency software, We are thrilled to note that our customer base is growing. Overall, Tower Systems serves in excess of 3,500 small business retailers.