Smart gift store software is vital to the profitability of a gift shop. Indeed, it can be the different between a good year and a great year.
Here are five ways our gift shop software helps our gift retail customers practically and measurably improve their business bottom line.
Customer loyalty. Our loyalty marketing tools help independent small gift shops compete with bigger businesses by offering a professionally managed loyalty program.
Customer service. Professional receipts, professional LayBy (Lay Away), faster attention to queries, easier backorders and fewer mistakes all combine to provide a customer experience which shoppers love.
Customer return. Clever low cost marketing tools like coupons on receipts, email marketing, text message marketing, direct mail marketing, sale counter upsell and customer statement marketing all offer touch points for attracting customer back into the business.
Faster and better value business decisions. Gift shop owners with access to accurate business performance information are more likely to make better quality business decisions. Our Gift store software delivers such access and through this guides better quality business decisions.
Elimination of manual processes. Every manual process in a gift shop is a potential mistake and a user of time. Our gift shop software helps eliminate manual processes such as product pricing, ordering stock, managing Lay Bys, managing customer accounts and tracking business performance.
In 2010 we have seen some excellent growth achieved by some gift shops. Typically, the managers and owners of these stores have fully embraced our technology and actively sought out business decisions they can make by using the facilities in the software.
The difference between retailers enjoying growth and those not often lies in their level of engagement with their Point of Sale software. Here at Tower Systems we guide and encourage our customers to use and embrace all that our technology offers. We do this through training, documentation and business building workshops.
