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News from Tower Systems about locally made POS software for specialty local retailers.

How our Aussie made POS software helps local retailers serve local tourism opportunities

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With local retail businesses relying on local tourism while the international border remains closed due to Covid, Australian made POS software from Tower Systems is helping local businesses promote local tourism opportunities.

Embedded in our Australian POS software are facilities through which local tourist locations and opportunities can be pitched without additional labour investment from the business for each pitch. Being able to do this consistently and in an automated way is key to efficiently pitching local in retail.

Our locally made POS software makes it easy for regional and rural businesses to shine a light on nearby and local tourism attractions and situations. here are some marketplace examples that show what can be done:

  • Camping businesses can share local camping opportunities, places off the beaten track people can love.
  • Music shops can share details of local music groups, with which local visitors could connect,¬†especially if they are having events.
  • Fishing ¬†businesses can use these local tourism marketing facilities in the POS software to help people visiting an area to have a more successful fishing experience.
  • Bike shops can use these local tourism marketing facilities in the POS software to promote local riding tracks and cyclist destinations worth visiting.
  • Garden centres can use these local tourism marketing facilities in the POS software to feature local gardens of note and bush trails sure to excite a gardener.
  • Pet shops can use these local tourism marketing facilities in the POS software to highlight local pet locations where they can date the dog for a play or otherwise enjoy what the local area has to offer.
  • Produce and farm supply businesses can use these local tourism marketing facilities in the POS software highlight local crop and related information to encourage a better yield.

Other local businesses can use these local tourism marketing facilities in the POS software to encourage the visiting of local tourist destinations in a structured way to help local tourist operators and thereby more broadly help the local town. The software could serve providing collective loyalty opportunities too.

These facilities in our POS software are loved by our customers as they make it easy for them to pitch their local community engagement and through this to demonstrate community support. They help better integrate the business with the local community and tourism opportunities the local community has to offer.

With so many of our POS software customers in regional and rural Australia, these facilities made sense when we first offered them years ago.

Tower Systems is grateful to help regional and rural retailers to support their local communities.

By Mark

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