The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

“I just want to be seen, to be noticed” … how can my local retail business do that, be noticed?

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It can be a struggle in local small business retail to be noticed. You can feel helpless, under-resourced, too small to be heard. The negative self-talk can have you doing less, being heard less, noticed less.

In truth, local small business retailers have the best voices, the most authentic voices, the most valuable voices for the local community.

The best way for any local retail business to be promoted is through word of mount and word of mouth depends on customer service and value appreciation.

The Tower Systems POS software helps nurture word of mount. Better still, it helps support the value appreciation. It does this by demonstrating value consistently, at shopper touch points, in ways we see them appreciate, and talk positively about to others.

Our local small business retail helps retailers systemise and structure these activities so that the value of the business can be felt and understood in ways that support the growth of the business through the attraction of new shoppers, thanks to word of mount commentary.

Local small business retailers can compete against big, well-funded, businesses.

The key is to be yourself in what you do, what you offer and how you communicate. This is where the Tower Systems POS software helps as it comes from an understanding of the challenges of local small business retail and the value these businesses offer their local communities. Our software, which is only used in indie retail (no big business) offers subtle platforms for sharing the massages core to the business and ways the business can add value that are exclusive, unique.

Imagine the delight a shopper feels when they are given something unexpected, something they can use right away, something that appreciates their business in your shop that day … and that they have been given this without having to sign up for anything, without having to fill in a form, without having to give any personal details. This is a measure of trust between the business and the shopper. It has the shopper more engaged, more trusting and moire keen for the opportunity.

This is one way our POS software helps local small business retailers provide appreciation that is talked about, mentioned, raved about. We have seen this help bring new shoppers to local retail businesses.

This is one of plenty of ways the Tower Systems POS software can help local retailers be seen, be noticed, and flourish.

Together, we can do this. We’ve got your back!

By Mark

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