The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

CategoryFirearms shop software

POS software customer Zoom meeting

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We are grateful to our POS software customers who joined us live Thursday last week for our first Zoom meeting of 2022 and to the many who accessed the video we shared after the meeting.

In this Zoom meeting we demonstrated some of the enhancements to our POS software that will be released in our first update for 2022 as well as taking questions and feedback from customers.

Accessibility is key not only to POS software users but to those who make the POS software. Connecting our development team with our customers regularly as we do makes for better, more useful POS software.

Good POS software does not come from dark rooms disconnected from the real world.

6 things any local retailer can do for a more enjoyable 2022

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Advice to benefit any local specialty retailer … for a better 2022.

  1. Touch data less. Every time you touch data, entering an invoice, entering accounting data, it’s an opportunity for mistake or, worse, fraud. 
  2. Manage stock in one place. If you sell online and in a physical shop, manage your stock in one place. Double handling is fraught, and it wastes time.
  3. Add a revenue stream. Seek out new products or services. Broaden the appeal of your business. Broader appeal = stronger foundations.
  4. Leverage you. It’s likely your knowledge and passion are a key difference for your business. Share it. Your competitors can’t compete with you.
  5. Copy less. Big retailers advertise loyalty programs to trick shoppers to think points are a reward. Be different, run an honest loyalty program.
  6. Be authentically local. When you buy local, talk about it, celebrate it and, show shoppers with the local message on products tags and more.

We make POS software for local specialty retail. Find out more: email sales@towersystems.com.au or call 1300 662 957.

Click on any link below to see a video of a demonstration of our software. We don’t ask for your details, you don’t have to register, just click and watch.

Tower Systems is not your usual POS software company. Our videos feature real people from inside our business. We don’t animate to hide or hire actors to play us. No, we’re authentic, as is our software … because local small business retail is authentic every day. This is what separates local small business retail from big business competitors.

We are sincerely grateful to only serve small businesses, independent businesses, local businesses – and only in the retail space. This specialisation helps us be better at what we do, it helps us focus.

Being Australian matters to Australian local retailers.

How the Tower Systems POS software helps local small business retailers leverage Boxing Day sales

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Local small business retailers using the Tower Systems POS software and following retail management advice from us have had access to terrific tools with which to leverage the Post Christmas sale opportunity. Our training, support and retail business advice platforms have aligned to help retailers make the most of the seasonal sale opportunity – well in advance of the big day.

This year is no different. For weeks we have been prompting and advising our POS software customers, prepping them for the opportunity.

Businesses in the city and country, mall and high street have terrific tools to leverage this traditional sale season in the retail year.

While Black Friday, Cyber Monday and other events have grown in popularity, in Australia the Boxing Day / post Christmas sales continue to be an important feature of the retail calendar. We help our retail community make the most of the opportunities.

Our focus has also included training and guiding new retailers and those who have never undertaken such sales. Owning our own retail businesses for years, we have been able to drawn on our own advice to to speak from personal experience, to help those new to the Post Christmas sale opportunity to help it work for them.

From loyalty discount facilities to inventory opportunity discovery to targeted marketing tools, our POS software is an ideal platform through which to drive additional revenue this time of the year.

POS software helps local retailers embrace pop-up retail

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Retailer Roam, the portable POS software from Tower Systems is perfect in a pop-up retail situation.

Where a pop-up shop needs to be up and running quickly, easily, with low cost and with a small footprint, Retailer Roam delivers on all these fronts and more. It is a perfect solution for pop-up retail shops.

Retailer Roam is serves retailers looking to take their business transactions to customers no matter where they are … local markets, on the farm, from the back of a truck, pop-up stores and more. Retailer Roam is truly portable POS software thanks to smart app development from the Tower systems web team working closely with the POS software development team.

This is why retailer Roam works well in a pop-up retail situation. It is POS software ideal for pop-up shops.

With pop-up retail more popular than ever, our pop-up retail POS software solution helps retailers to be up and running quickly, easily, safely and with an easy step to a m ore permanent future. Retailer Roam is made for pop-up retail … and more.

A common question we get is: Does Retailer Roam Require An Internet Connection?

Yes and No. You will need an internet connection to install the app and to obtain the base Retailer data.

If the location you’re selling from does not have internet connectivity you can use the device to transact, however, you will not receive any product updates or send sales back until the connection is re-established.

There is an ‘Offline Mode’ that can be turned on in settings for a smoother no-internet-connection experience. While in this mode the user will be limited to completing sales with what data has already been pre-loaded on the device. No API calls can be made in this mode, and sales will be stored locally until they can be synced.

There is an option to download all stock-data on the device; so, it can be used offline.

Retailer Roam is portable POS softeware for retailers on the move.

This is a wonderful solution for retail today, for businesses that want flexibility as to where and when they trade. It is continuing to evolve too as we discover more variations to the pop-up retail business model.

Check it out, on the App Store.

Christmas marketing tips for local small business retailers

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For many years, Tower Systems has published marketing tips for local small business retailers leading up to Christmas. The goal has been to present ideas early in the season to encourage local retailers to engage beyond the traditional.

Here is an edited version of Christmas marketing ideas pitched to local small business retailers this year:

  1. Make it easy. People often talk about how hard Christmas is. Be the business that makes it easy. The ways to do this are have bundled gifts ready to go, pre-bagged or wrapped, with some card selections that are relevant, offer easy payment options including buy now pay later, free wrapping, better shop floor help, guide buying advice or tips on perfect gifts no one else will think of. Consider making Christmas easy as being a key part of your messaging.
  2. Be thrilled people are in your shop. Your personal smile or greeting is something they may not see in a big business where employees are less invested in each shopper and where the owner is usually thousands of kilometers away.
  3. Make the giving easy. If people purchase form you to send somewhere else. Offer a one-stop shop. Save them the trip to the post office.
  4. Make the shop less about Christmas. Consider pulling back on the Christmas visual noise. Go for something simple, muted, respecting the season but making a calm statement. Consider declaring the shop a Christmas carol free zone – not because you hate carols but because you want to help customers take a break.
  5. Help people rest and recharge. Create a Christmas shopping rest and recovery zone. Offer free tea, coffee, water and something to eat. Encourage people to take a break in your shop – without any obligation for them to spend money with you.
  6. Let your customers help each other. Setup a whiteboard or sheets of butcher’s paper, yes keep it simple. Get customers to write gift suggestions under different age/gender groups. For example: Girls 18 – 25, Boys 55+. Encourage your customers to help each other.
  7. Make price comparison difficult. If you sell items people are likely to price compare with other businesses, package them so price comparison is not easy. Put items into a hamper as a perfect Boy 8 to 12 bundle for example. Or offer the item with pre packages services if appropriate for an item.
  8. Less is The stack em high watch em fly mantra can be wrong. Indeed, it is often wrong in retail. Shoppers can be store blind because a shop is too full or a display is too busy. Consider creating simpler less cluttered displays and window promotions. Draw attention to what you want people to see by promoting that one thing.
  9. Christmas season in your shop should evolve. Major change weekly is vital for people to see what you have that they could buy.
  10. Be socially engaged. On Facebook, Instagram, twitter and elsewhere, be the calm voice, the person people enjoy reading or seeing photos from. Provide entertainment this Christmas rather than the usual retailer shrill of come and shop here!

The key to a more successful Christmas is to be different to what people expect from your business.

POS software and Shopify websites made for local fishing, camping and firearms businesses

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Tower Systems is grateful for the opportunity to provide POS software for firearms dealers as well as fishing and outdoors businesses. We are equally grateful to create POS software integrated Shopify websites for these businesses, to help them sell in-store as well as online.

One recent Shopify website we created is for H. Rehfisch & Co – a fishing, firearms and outdoors shop in Ballarat, Victoria.

On the website we created for them you can see products managed by our POS from product details to images. Our web team worked with them to bring this online sales opportunity to life, which is complex because of rules from Shopify and payment gateways for businesses authorised to sell firearms.

Our process was to take it step by step, to meet the regulatory requirements, so that this loved local fishing, outdoors and firearms business could reach more customers through their online presence.

We are truly grateful for the opportunity to help them with this, to help the Rehfisch business in Ballarat to reach more customers in more locations than they could reach from their physical store alone. Theirs is a business with a history:

H Rehfisch was established in 1860 serving the Ballarat and surrounding areas as a Leather Merchant. Our trade began to transition from leather goods and hides to firearms and fishing in the early 1900’s. The last five years has seen H Rehfisch & Co farewell the little shop that housed their trading for over 100 years to embrace a purpose built building. Ron Rehfisch handed the reigns over to his son, Guy Rehfisch, in 2006 who is now 5th generation owner.

Tower Systems is honoured to serve this family business, to help them find more shoppers and to transact efficiently and accurately.

Using our software, local small business retailers can:

  • Sell accurately by weight or measure – by whole numbers or fractions.
  • Leverage you. If your knowledge is a differentiator, offer it through structured opportunities in the software.
  • Easier record keeping with serial number tracking of items sold.
  • Ensure compliance with structured age checking.
  • Easily handle special customer orders. Bring product in for a specific customer and have them notified automatically by email or text when the goods are in and ready.
  • Business differentiating loyalty. Stand out from the crowd. Have customers coming back to you for this.
  • Maximise the basket with easy to use one-time shopper loyalty tools.
  • Trade and club pricing profiles. Set pricing rules based on customer type.
  • Pre-orders – Easily pre-sell a delivery so that when the stock arrives you can manage distribution and billing efficiently.
  • Differentiate with informative receipts. These can include product care, use and safety information based on what customers buy.
  • Differentiate with bundles. Selling items bundled together makes price comparison hard.
  • Track who sold what.
  • Time saving invoicing and account management – manage accounts in a way tailored to your business.
  • Market to customers based on past purchases.
  • Save time by importing electronic invoices.
  • Sell more with a direct connect to buy now pay later services.
  • Cut mistakes with integrated EFTPOS.
  • Cut accounting and bookkeeping fees with integration to Xero and others.
  • Easily sell online with a direct to Shopify / Magento or WooCommerce link from your POS software.

Helping local small business retailers like H. Rehfisch & Co is our mission. We are grateful to be of service.

Advice for local small business retailers doing it tough

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At Tower Systems, we are asked from time to time for help by a retailer doing it tough. Too often, the request comes when it is too late. In this article, we outline steps any retailer can contemplate from them moment they realise their retail business is in trouble, from the first thought that closing may be the only option.

Tower Systems is more than a POS software company. We are retailers too. We cherish the relationships with our retail business customers. We will help whenever and wherever we can to help small and independent retail businesses survive challenges and grow. 

If your retail business is in tough times and facing imminent closure, you may be able to save it if you act quickly and ruthlessly. Based on years of working with many different retailers, I have found that some basic steps can successfully turnaround a business in trouble. But you need to be ruthless.

Crucial to saving a business from closure is to understand why it is in this situation. You have to be honest with yourself about this. How did it get to this?

  1. Did you not make changes to your business when you should have?
  2. Has something local and unexpected impacted your business?
  3. Have you been a bad retailer, allowing the business to fade away?

Do not be afraid or ignorant in confronting these questions.

Make an honest appraisal of the state of the business as the truth can inform what you do next.

You have to own your situation. This means being realistic about what you face and what got you there. This is important as it opens you to what you need to do to resolve the situation, to rehabilitate your business.

Now, to the urgent steps you could take to avoid the closure of your retail business:

    1. Know your truth. If you run a computer system, analyse the data it collects. If you don’t know how to do this, find out. Look for surprise information in your data, things you did not know about your business. For example, look at the top selling items. If there are surprises there they could inform other decisions you make to urgently address your situation. Talk to your computer software company, ask for their assessment. Knowing your truth is key to owning your situation.
    2. Quit dead stock. If you have stock on the shop floor which is old – ‘old’ can vary between product categories – and for which you have already paid, quit it. However, stock that is greater than six months old is a reasonable guide – then take action to sell this at a substantial discount. Move the stock off display units. Line it up to look like clearance stock – stacked up on tables. Setup plain and simple signs indicating the discount prices. Create signage to show it as clearance stock. If you have enough clearance stock in your business, consider signs across your front windows. Give your sale a name that is unrelated to your situation. Here are some suggestions: MEGA SALE, FIRST EVER MARCH SALE, AUTUMN SALE, SMALL BUSINESS MIGHTY BIG SALE. Give it a name you can theme around.
    3. Run a loyalty offer. Immediately setup and run a loyalty program rewarding shoppers with dollars off their next purchase. The most successful loyalty offer in recent times is discount vouchers whereby vouchers are included on receipts offering an amount which is cleverly calculated by your software based on the items in the purchase. The goal has to be encouraging shoppers to purchase again soon based on the offer on the receipt for items they just purchased.
    4. Move things around. If your business is in trouble it is likely that it has not changed much in recent years. Change it. Move departments around, shake things up so your customers trip over things they did not think you sold.
    5. Review prices. Look at the common items you sell, consider a small increase in your prices. It could be a small increase will not hurt sales volume yet will add profit to your bottom line.
    6. Upsell well. At the counter, work to extend the basket for every sale possible. Do this with clever counter product placement and witty and engaging banter with customers offering upsell products. You goal has to be to make more from each customer.
    7. Stand for something. What is different about your business? What is special about it? What makes people want to come back? If you don’t know the answer to these questions you’re in trouble. If your answer is we’re the only shop of your type nearby you’re in trouble. If the answer is people have always shopped here you’re in trouble. You need to have a difference that people want and will talk about to others. It could be a product or a service. However, it cannot be a product line that is traditional to your type of business as that will not add value to your shingle in the way you want or need. What do you stand for?

This is a tiny snippet of advice we provide in this area, advice we share with our customers as a service beyond the POS software itself. Our advice has been developed over years of serving many different types of retail businesses. It is advice we have seen appreciated by many types of shops.

Never give up. Fight hard and fight smart to turn your business around.

Facing tough circumstances in retail can be like the deer in the middle of the road at night facing the headlights of an oncoming vehicle. Don’t freeze. Take action to mitigate your situation. A series of small steps could be the difference between closure and trading out of the problem.

The POS software from Tower Systems helps small business retailers and their suppliers work more closely together

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Thanks to smart hooks in the Tower Systems small business POS software, we are able to help local small business indie retailers and their suppliers work more closely and efficiently together.

The hooks include easy and accurately two-way flow of data, thereby enabling more timely and accurate supply of inventory to retailers and through this a strengthening of the supplier relationships.

Delivering this through a seamless, data-driven, relationship is key to both the retailer and wholesaler businesses. This is where good POS software shines, helping both sides of the commercial relationship to benefit. It sits at the heart of a good commercial relationship and feeds mutual respect.

Our POS software is a beautiful glue for retailers and wholesalers who appreciate working together.

The connections we offer have been built into our POS software to worldwide data sharing EDI standards. This ensures that they will serve the needs of larger businesses with more rigid IT infrastructure. This is important where small business retailers need to connect with IT systems in large business suppliers. The Tower systems approach means that small business retailers are not disadvantaged.

Through or work in this area of seamless two-way data flow, we are able to help smaller wholesalers walk the path of better IT connection with small business retailers. There are many case studies we can share showing the success of this work. regardless of internal systems in use in wholesale businesses, we are usually able to help them take the steps necessary to achieve a beneficial connection.

Our work in the area of EDI for retailers in channels such as fishing and tackle stores, produce businesses, bike shops, garden centres, jewellers and newsagencies is well established and consistent.

Tower Systems is committed to helping independent small business retailers to compete effectively and successfully in a rapidly changing retail landscape in-store and online. We do this by providing best practice software backed by friendly, human and local support, helping retailers to compete and to enjoy their businesses.

EDI is key in retail today for retailers and wholesalers who want an efficient apply chain. Tower Systems is ready to help both sides of the EDI relationship.

How serial number tacking in POS software helps small business retailers win sales

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The POS software from Tower Systems offers serial number tracking of products sold. This is a powerful point of difference for the POS software as serial number tracking is not common in POS software solutions.

Developed originally for jewellers, the serial num her tracking facilities have been found to be useful for bike retailers, farm supply businesses, firearms dealers and selected other specialty retail settings.

Using the Tower Systems POS software, retailers can record the serial numbers of all items arriving in-store that have unique serial numbers. These can be tracked at the point of sale. They can also be tracked for warranty, servicing, valuation and insurance purposes. Stores can also record serial numbers only when they sell – when they record, at arrival or sale, is up to them.

The serial number tracking facilities in the POS software become valuable in almost any retail situation in which they are used.

Thera are some retail sectors where suppliers require the tracking of product serial numbers at the point of sale. There are some regulatory situations where tracking serial numbers is key. Doing this through the POS software brings certainty and consistency to retail businesses.

Tower Systems is proud to offer serial number tracking in its POS software. We are grateful to the many suppliers and retailers who have guided us on this over the years, keeping us on top of the needs of all stakeholders in this serial number tracking space.

Serial number tracking in our POS software has been available for many years. Sure, it has been enhanced over time as needs have evolved, but we first started offering it in software we sold close to 20 years ago. Of course, the software we sell today is completely different, made for today, for today’s needs.

Using the serial number tracking tools in our POS software, retailers can also maintain good records that are useful for themselves in their own management of their businesses.

From the moment stock arrives in the business we manage serial numbers, recording each serial number. alternatively, you can enter the serial number of the item when it is sold – the retail business decides on the appropriate time for them to manage the recording of a serial number. This is a local management decision they can make.

Tower Systems is grateful to serve more than 3,500 small business retailers across several niche retail channels – with specialty POS software offering facilities like serial number tracking covered here.

Quote and invoice management software for local small business retailers

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The area of quote and invoice management varies between types of retail businesses.

Through its work with garden centres, jewellers, farm supply businesses, landscape supply businesses and pool maintenance businesses POS software company Tower Systems has found some similarities. It has developed software to serve these common needs.

While not the deepest and most sp[ecialist solution, it is cost-effective and useful ion a variety of situations, as our customers how us.

here is a recent video from us in which some of our team discuss and show quote and invoice management facilities in our Tower Systems POS software:

Whether your shop is big or small and your quote and invoice management needs are complex or simple, these tools from Tower Systems are part of the software for a range of specialty retail marketplace versions of our POS software. The key is to see if they fit your needs. The Tower team would be grateful to personally demonstrate them to you.

Small business retail advice: if you are finding things tough in your local shop

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We are often asked at our Tower Systems POS software company for help when it is too late. In this article, we share steps any retailer can contemplate from them moment they realise their business is in trouble, from the first thought that closing may be the only option.

Tower Systems is more than a software company. We are retailers too. We cherish the relationships with our retail business customers. We will help whenever and wherever we can to help small and independent retail businesses survive challenges and grow. 

If your retail business is in tough times and facing imminent closure, you may be able to save it if you act quickly and ruthlessly. Based on years of working with many different retailers, I have found that some basic steps can successfully turnaround a business in trouble. But you need to be ruthless.

The following tips are designed for businesses with a little (but not too much) time available to fix things. While they are not appropriate to every business, the ideas can lead to others that may be appropriate.

This advice is also appropriate or businesses not facing imminent closure but certainly facing tough times.

Crucial to saving a business from closure is to understand why it is in this situation. You have to be honest with yourself about this. How did it get to this?

  • Did you not make changes to your business when you should have?
  • Has something local and unexpected impacted your business?
  • Have you been a bad retailer, allowing the business to fade away?

Do not be afraid or ignorant in confronting these questions.

Make an honest appraisal of the state of the business as the truth can inform what you do next.

You have to own your situation. This means being realistic about what you face and what got you there. This is important as it opens you to what you need to do to resolve the situation, to rehabilitate your business.

Now, to the urgent steps you could take to avoid the closure of your retail business:

      1. Know your truth. If you run a computer system, analyse the data it collects. If you don’t know how to do this, find out. Look for surprise information in your data, things you did not know about your business. For example, look at the top selling items. If there are surprises there they could inform other decisions you make to urgently address your situation. Talk to your computer software company, ask for their assessment. Knowing your truth is key to owning your situation.
      2. Quit dead stock. If you have stock on the shop floor which is old – ‘old’ can vary between product categories – and for which you have already paid, quit it. However, stock that is greater than six months old is a reasonable guide – then take action to sell this at a substantial discount. Move the stock off display units. Line it up to look like clearance stock – stacked up on tables. Setup plain and simple signs indicating the discount prices. Create signage to show it as clearance stock. If you have enough clearance stock in your business, consider signs across your front windows. Give your sale a name that is unrelated to your situation. Here are some suggestions: MEGA SALE, FIRST EVER MARCH SALE, AUTUMN SALE, SMALL BUSINESS MIGHTY BIG SALE. Give it a name you can theme around.
      3. Run a loyalty offer. Immediately setup and run a loyalty program rewarding shoppers with dollars off their next purchase. The most successful loyalty offer in recent times is discount vouchers whereby vouchers are included on receipts offering an amount which is cleverly calculated by your software based on the items in the purchase. The goal has to be encouraging shoppers to purchase again soon based on the offer on the receipt for items they just purchased.
      4. Move things around. If your business is in trouble it is likely that it has not changed much in recent years. Change it. Move departments around, shake things up so your customers trip over things they did not think you sold.
      5. Review prices. Look at the common items you sell, consider a small increase in your prices. It could be a small increase will not hurt sales volume yet will add profit to your bottom line.
      6. Upsell well. At the counter, work to extend the basket for every sale possible. Do this with clever counter product placement and witty and engaging banter with customers offering upsell products. You goal has to be to make more from each customer.
      7. Stand for something. What is different about your business? What is special about it? What makes people want to come back? If you don’t know the answer to these questions you’re in trouble. If your answer is we’re the only shop of your type nearby you’re in trouble. If the answer is people have always shopped here you’re in trouble. You need to have a difference that people want and will talk about to others. It could be a product or a service. However, it cannot be a product line that is traditional to your type of business as that will not add value to your shingle in the way you want or need. What do you stand for?
      8. Market within your budget. Photocopied black and white flyers designed with care can be cheap and effective.
      9. Attract people who don’t know what you sell. Run a no-cost or low-cost campaign to reach out to shoppers who have no ideal what you sell yet which could appeal to them. They are not to blame for not knowing what you sell.
      10. Different retail options: Consider becoming an outlet shop selling items from a supplier keen to quit bulk items. Rent space in your shop to another retailer. If you have higher priced items consider offering employees commission on sales. Maybe become an outlet for local artists taking on items on a consignment basis.
      11. Stop unprofitable behaviour. If you are doing things in your business which lose money or do not contribute to a good future for the business, stop doing them. Regardless of history or what your business might stand for, continuing with unprofitable activity only makes your situation worse. If you know something to be unprofitable and yet you say you can’t stop it, think carefully about that, about why you can’t stop losing money.
      12. Get suppliers to help. Suppliers often have old stock themselves which they want to quit at a substantial discount. Buy items you have not stocked before, negotiate good prices and put the stock out with a healthy margin but still at a discount to what others would be charging. Negotiate to pay once you are paid by customers.
      13. Trim employee costs. Cut employee hours and work more in the business yourself if you are not doing so already. While this can have a significant personal cost, the less you pay others the more be business benefits in financial terms.
      14. Trim overheads. Cut everything you can: cleaning, power usage, insurance, freight, banking. Look at every supplier relationship you have and see if you can negotiate a better deal to cut your operating costs. However, do not turn off lights as darkness is death in most retail businesses.
      15. What assets can you sell? Do you have computers, retail fixtures, vehicles or other assets you no longer use in the running of the business? If they are not being used, turn them to cash as quickly as possible.
      16. Get a job. If you have a partner in the business with you and the business can run with one partner, one of you should get a job outside the business. This is especially helpful in a husband and wife situation where the family income can benefit.
      17. Talk to your landlord. A good landlord will prefer a good business to stay rather than have then close down and a new tenant having to be found. Talk to the landlord, be honest with them about your situation. Given the landlord all of the information they need to make the decision you need them to make. This information will include sales figures, expenses and margin information. Usually, the more transparent you are with the landlord the more they will support your business.
      18. Talk to your bank. While banks tend to not get involved in lending to businesses that are struggling, it may be that they have contacts that can help you navigate to a solution. Maybe talk to another bank.
      19. Talk to colleagues. If you have nearby business colleagues in the same line of business, they might have stock they are happy to provide you for free or at a discount to give you stock to move for a good price.
      20. Refresh the business. Make the business look, smell and sound fresh. Beyond the products you sell and where tings are located, change the environment itself using scents and sounds. Too often when a business is struggling, those involved let standards slip and the business does not look attractive to shoppers. Avoid this laziness at all costs.
      21. Deliver amazing customer service. When serving customers be the perfect shop assistance and not the owner of the business facing closure. Keep your mind on the job at hand and not the cliff you’re worried might be a few steps ahead.
      22. Whoever is pressuring you the most to close or contemplate closing, talk to them. If it’s a supplier, the tax office or some other organisation or individual pressuring you about debts, be upfront with them, lay out for them your plan detailing the action you will take to turn your situation around, be clear about what you are doing and outline a timeline step by step for them. Seek their support.
      23. Set a timeframe. Decide where you want to be in a week, four weeks, eight weeks, twelve weeks. Set realistic goals. Measure yourself against those goals. Know what you will do if you fall short.

What we offer here is general advice, a shopping list of advice from which you can choose. It is intended to get you thinking of ideas that could work for you.

No two situations are the same. No situation is impossible. No business is dead until the doors are closed for the last time.

Never give up. Fight hard and fight smart to turn your business around.

Facing tough circumstances in retail can be like the deer in the middle of the road at night facing the headlights of an oncoming vehicle. Don’t freeze. Take action to mitigate your situation. A series of small steps could be the difference between closure and trading out of the problem.

In your business data there are bound to be opportunities and insights around which growth can be achieved. If you are not sure where to look or what they could mean, ask us. We will help.

Small business retail advice: consciously pursuing retail success and enjoyment

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A fresh look from at retail today and the opportunity for intentionally pursuing change for a brighter future.

Find a private place, hang a do not disturb sign on the door, put on music you love and please read on.

In this blog post, we share what we hope will prove to be valuable ideas, which help you create a more successful business and a more enjoyable business life. You will have seen some members embracing some of these ideas already as we have shared our thoughts through a process of evolution.

While this is advice from our Tower Systems POS software company, it is advice from us as retailers – yes, we own and run successful retail shops.

To us, conscious intention is deliberate decision making, pursuing change, for a better outcome for you, your business and all it serves.

WHERE ARE WE AT?

Retail is changing, faster than ever. In change, you can create opportunities. This is exciting. The key is to be deliberate in your embrace of change.

Yes, you have heard that before, probably so much that you ignore it. What we share here is important, new, and written for you.

Today, the pace of change is faster and the extent of change more comprehensive, most likely beyond what you see. There are myriad factors at play, myriad pressures on retail.

There are more competitors, many you will never see.

Shoppers are more empowered.

Shopping is less like shopping.

No business is immune: city, country, high street and shopping centre.

The days of making major changes and leaving them in place for years are over.

The borders between types of retail businesses are blurred.

Your customers can easily now be more than locals.

People want to be able to buy when they want to buy.

What constitutes a shop has changed, forever.

It is okay to keep doing what you are doing. Our advice is you make your decisions and take your actions with conscious intention. Drifting is not an option, unless you do it consciously, with intent. If your decision is to not change, we 100% respect that.

WHAT IS DIFFERENT TODAY?

In summary, to get you thinking, here is a list of what we see as different:

  1. Whereas in the past, a shop-fit would have a life of five or more years. Today, shops must look significantly different every eighteen months. We say this based on the rate of change we see in retail.
  2. Whereas in the past, fixtures were fixed, today fixtures float, can be moved, are flexible and enable rapid change without cost.
  3. Whereas in the past, lights were either on or off, today, darkness and shade are used to bring texture and emotion to parts of a store.
  4. Whereas in the past, a shop was made up of shop fixtures, today, everyday items make the best support for displaying products. Rugs on the floor, couches, easy chairs, rustic looking floors, natural looking walls.
  5. Shopkeeping is out. Engaged retail is in. Shopkeepers operate from the back room and behind the counter. Retailers engage on the shop floor.
  6. Local is more important than ever. Supporting local makers reinforces your local credentials.
  7. Whereas in the past, you did what you did because it was expected of the shingle, everything in the business now, all decisions, need to be about demographic targeting, a layered multi-demo strategy – chasing new traffic.
  8. Whereas in the past, your business was dominated by rules, today rules are gone for many product categories. Choices are at your doorstep.
  9. Whereas in the past, supplier representatives were a valued source of innovation advice, today, you are the innovator.

UNIQUE SELLING PROPOSITION.

Every business needs a Unique Selling Proposition (USP), that which is unique about their business in the area from which they draw customers, that which separates the business from other businesses.

It is vital that you know what your USP is and that you are mindful of this in all business decisions. Please see our knowledge base article on USP.

HOW WE CHANGE HAS CHANGED.

The process of change itself has changed. Whereas in the past we would plan, plan and plan before execution, today, we are in a world of rapid change and more change if the changes are not delivering what we need.

Motion (change) is and must be perpetual. It is almost like every day you asking what can I change today?

SMALL STEPS.

It is easy to feel overwhelmed. We suggest a small steps strategy. Undertaking many small steps can make any project more digestible and affordable. You do not have to do everything at once. Take small steps, but keep taking them.

INVENTORY.

Your inventory determines who your shop will appeal to, the occasions they will buy for, whether they talk about you, whether they will come back and if they trust you.

  1. Buy consciously. Buy with outcomes in mind: know the shopper and the occasion, think about how you could market a product externally and know where a product fits in the story of your business.
  2. Be demographic conscious. The age of shoppers and those they purchase for is determined by what you stock. Buy for multiple demographics: pre-teen, teen, young adult, adult / family, mature / retiree. All product purchases should fit the demographics you preference.
  3. Be price-point open. Two similar items at different price points can perform better than one product at one price point. Choice can drive sales.
  4. Don’t buy for yourself. You are not your customer.
  5. Tell stories. A cool item may not sell if it is the only item of its type or category in the business. The same item placed as part of a story could perform much better. When you buy, buy to a story.
  6. Measure and cut. If items are not performing, cut them. Stocking items because someone may want them some day is not good. Use your data, act on it. Set your stock turn goals and use these to measure against.

SHOP LAYOUT.

The more your business looks like a traditional business in your channel, the more it will be judged as traditional, the more it will perform traditionally. There is nothing wrong with this, if it is a conscious choice.

We encourage you to not run a traditional business because there is no evidence in performance data or in retail history to indicate that traditional model has any upside.

The best way to not be considered traditional is to not look like one.

Here is what this means:

  1. Keep visual noise to a minimum. This means less posters and signs. Let your products be seen and be the heroes.
  2. Your shop should push back against what shoppers used to expect from your type of business.
  3. Make the front third of the shop open with non-permanent fixtures that are flexible and easily moved. These are best if they are everyday items: tables, a couch, boxes and more. The more colour, texture and style the less like a shop your shop will feel and the more relaxed shoppers will be.
  4. Floor rugs are effective too, under a table fixture especially.
  5. No tradition at the counter. Use the counter for products that are easily purchased on impulse, that play against expectations.
  6. A feature wall behind the counter that can be changed easily.
  7. Different colours and textures rather than the usual shop-fit look.
  8. Different lighting to highlight different part of the business.
  9. Less shop-fit made fixtures and more personally made or found items.
  10. Product placement such that it encourages people to explore. Embrace treasure hunt retail … where people wander the shop hoping to find treasure.
  11. Move tasks, pricing, returns and more to the shop floor. This will reduce shopper theft and increase sales.
  12. Have the least amount of staff resources behind the counter as possible. On the shop floor the same people can guide purchases.

CUSTOMER INTERACTION.

Be grateful people are in your shop and show this in your interaction and the interaction of all team members.

Saying hi to shoppers is nice, but not out of the ordinary.

Encourage team members to change up their greeting: good morning, nice to see you, thank you for coming in today

Work on farewells: thanks for visiting, it was good to see you, take care out there

In-store, offer experiences that are unexpected and / or appreciated.

  1. If you sell any type of candy, offer tastings.
  2. Have filtered water or iced tea to cool people in summer.
  3. Have homemade soup in small takeaway cups for winter.
  4. Structure times to demonstrate products. Hire people who are happy to demonstrate.

Love your customers. Consider a wall of customer love with photos you have taken of customers and photos customers have brought in.

Reset your customer interaction with a focus on more fun and happiness.

OUTSIDE.

What you do, say and share outside also defines the business in the minds of shoppers and would-be shoppers. It is vital that your out of business communication and representation is intentional and reflective of how you want the business seen.

The more you post on social media and talk about products and services that are not known to be in your type of shop the more you become your own thing.

Be intentional in what you do and say outside your business. Further your mission ahead of the mission of the channel or channel traditional suppliers.

WHAT IF YOU DON’T CHANGE?

If you do not change your business it will perform in line with its current trajectory. If you are happy with that, embrace it.

If you are not happy with the current business trajectory, change is essential.

HOW WE CAN HELP?

Tower Systems, through its local small business experienced retail team can provide insights, suggestions and encouragement for you to reset your business.

We all have current retail experience.

We can bring detached perspective to help you combat store-blindness.

Leveraging our engagement starts with asking.

Our POS software connected Shopify websites help more local small business retailers sell online

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If you are thinking of a website, we could develop it for you. In addition to developing and selling POS software, Tower Systems develops and sells POS software connected Shopify websites.
Now, not to brag, here are some of the Tower POS software connected websites our awesome web dev. team has developed:

  1. Avalon Nursery – https://avalonnursery.com.au
  2. Berry Newsagency (Books n Gifts) – https://booksngifts.com.au
  3. Bear Essence – https://bearessence.com.au
  4. Making Spirits Bright – https://makingspiritsbright.com.au
  5. Seaspray Jewellery – https://seasprayjewellery.com.au
  6. Gippy Cycles – https://gippycycles.com.au
  7. IT Warehouse – https://itwarehouse.com.au
  8. Sportfishing Scene – https://sportfishingscene.com.au
  9. Northside Produce Agency – https://northsideproduceagency.com.au
  10. NXP Leven (Serenity Home & Gifts) – https://serenityhomeandgifts.com.au
  11. Reservoir Newsagency (The Shop Nxt Door) – https://shopnxtdoor.com.au
  12. Camping World Dalby – https://campingworlddalby.com.au
  13. Randall’s Newsagency (Back O Bourke Collective) – https://backobourkecollective.com.au
  14. Peppercorn Gifts & Homewares – https://peppercorngifts.com.au
  15. NXP Highlands Market Place (Highlands Gifts & Plush) – https://highlandgiftsandplush.com.au
  16. The Shop, University of Newcastle  – https://shop.newcastle.edu.au
  17. The Petfood Warehouse – https://thepetfoodwarehouse.com.au
  18. H Rehfisch & Co – https://rehfisch.com.au
  19. Sprengers Rural Traders – https://sprengersruraltraders.com.au

There are many more than these. We have also developed websites that connect multiple retail outlets.

To help customers keen for a Shopify website we have just launched a 12 month interest free payment plan for new Shopify website development. This is for new websites ordered from now. Our sales team can explain this to you but essentially it is 12 monthly payments of $550.00. The site goes live as soon as you and your data are ready. The payment plan is designed to help you smooth out your cashflow. To consider a Shopify site developed by us, please email sales@towersystems.com.au.

Our approach to Shopify website development is structured, transparent and certain. We deliver websites based on the brief provided by each customer, using collateral they provide and after gaining their approval at various steps in the process.

With all of our web development work done here in Australia, you can be sure that each website has that Aussie feel and that its development is supporting the local Australian tech industry. There is no better support for a retail; business calling for locals to shop local than the business itself shopping local.

Tower Systems is grateful to serve more than 3,000 local small business retailers. We are not a big business software company. We think small businesses rock!

Repairs software helps retailers offering repairs to manage

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If you offer repairs services in your retail business, the repairs management software offered by Tower Systems as part of its POS software solution could prove ideal for managing repairs for your business and for the customer experience.

We have worked in the repairs software space for decades, serving the needs of these businesses to manage data related too repairs, from the moment they arrive in the business to the moment of pickup and payment. Our approach is structured, certain.

Here is a new video we shot in which we explore some of the features and benefits of our POS software integrated repairs software:

Jewellers, bike shops, scooter businesses, music shops, fishing and outdoors shops, farm supply businesses and more all use the repairs facilities to help them manage customer repairs.

Some of the functions our specialist retail software’s repair features are being used for include:

  • In Jewellers: Jewellery and watch workshop repairs, dated manufacturing.
  • In Bike Shops: Bicycle and tricycle repairs, warranty returns.
  • In Garden Centres: Landscaping services management.
  • In Firearms Stores: Gunsmithy and equipment repairs, warranty returns.
  • In Pet Shops: Aquarium installations.

Using the repairs facilities in our POS software, local small business retailers can bring certainty to managing labour and inventory used in undertaking a repair. They can do this in a small or large workshop. They can also manage repairs done outside the business.

Tower Systems through this specialty retail POS software streamlines the repairs process, facilitates good communication and helps bring management certainty to the overall repairs process in any business. It helps local independent businesses provide the kind of professional, personal and efficient repairs services that major corporate stores and online-only offerings can only dream of.

Serving a number of specialist retail channels gives Tower Systems the opportunity to provide more comprehensive and flexible repairs/job/manufacturing management software. What we learn from the diversity of businesses we serve is insightful. Our customers continue to provide feedback and influence the development and support of this software feature, from firearms stores to bike shops and more.

If you do repairs in your retail business, the Tower Systems repairs facilities are worth reviewing to see if they could serve your needs.

Is our POS software right for your retail team members?

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In any local retail businesses, it is the people in the business who really make the business stand out, it is in the people working in the business that valuable differentiation can be found.

The right staff members can make or break a shop.

This is why we ask Is our POS software right for your retail team members? when we are talking with a retail business owner about our POS software. It’s a serious question, an important question, a question that helps local small business retailers in their assessment not only of Tower Systems but of any other POS software company they are considering.

In considering this, Is our POS software right for your retail team members? it is important to understand what your retail; business team members want out of POS software. It could be they have needs beyond what the business owner knows. It could be that they see opportunity beyond what the business does today. Including them in the POS software evaluation and consideration process brings them along, gives them some stake in the ultimate decision that is made.

Here at Tower Systems, when we demonstrate our Pos software, we record it, with your permission. We then share the link too the video so you can share it with your team members, so they can learn about our POS software and consider for themselves whether our Tower Systems POS software is right for them, and through that, right for your business.

We welcome the opportunity to demonstrate our POS software to your team members, so they can see the software in action, touch it and feel it. We often learn from these situations, which we love.

Front line retail team members know a lot about the business in which they work and its customers. Tapping into that knowledge is valuable for us and in our consideration of what we can develop in our POS software as we expand its reach.

So, we care about the question Is our POS software right for your retail team members?, a lot. We ask it ourselves and encourage small business retailers considering partnering with us to ask this too. In doing this we are able to nurture more valuable and appreciated partnerships. And, the businesses we say we are not the right fit to benefit as well.

Tower Systems makes and supports POS software for local specialty retailers.

Is our POS software right for your local retail business?

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It’s the big question for any retail business owner considering POS software for their business. Is the POS software they are considering right for their business?

How can they know?

How can they be sure?

Plenty of POS software sales people will say it is. Here at Tower Systems we will not. We think the question as to which POS software is best for your business is a question you need to answer for yourself.

We do ask it ourselves, though, throughout the sales process.

We ask ourselves: Is our POS software right for your local retail business?

It’s important that we form a view. The last thing we want is to sell our POS software into a situation it is not a good fit for. If we think our POS software is not a good fit for your retail business, we will say so. Life is too short to chase every sale regardless of the value it offers a retail business.

We determine if our POS software is a good fit for your business by asking questions, lots of questions. We want to know what’s important to your business, what keeps it running, where you want improvement, why you are looking for POS software and what POS software must have for it to be considered.

Yeah, we ask lots of questions, and in doing that we help you firm up your own views as to what matters to you and your business. We have had many sales prospects tell us they love this process and how we help them better understand their needs.

But back to the question on our minds: s our POS software right for your local retail business? We look at your needs, what your business does, what our software does and discuss it through, to form a view. Once we know what we think, we discuss it with you.

Sometimes, when we tell a local retail business owner that we do not think our POS software is a good fit for them, they are frustrated. Usually, once we explain why, they either suggest changes to their business or thank us and move on.

Transparency is key all through this. We benefit from it and so do those considering our POS software.

Tower Systems develops specialty retail POS software for a range of specialty retail channels.

7 ways the small business POS software from Tower Systems is valuably unique

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Not all POS software is the same. There are companies, like Tower Systems, that invest in creating unique POS software to serve niche needs of specialty retailers. In doing this, for example, for jewellers, we have created facilities that serve the needs of other specialty retail channels.

Good POS software is living, evolving … to meet evolving retail needs. This is what we do, constantly evolve the software based on needs expressed and voted on by customers.

No, not all POS software is the same. There is generic off the shelf and, then, there is specialty POS software for specialty retailers.

Here are 7 unique ways the POS software from Tower Systems helps small business retailers to run more successful and enjoyable businesses:

  1. Loyalty customers love. Too often, loyalty software is all about the retailer. While we get that it has to work for the retailer, it, first of all, has to be loved by shoppers. That is what we deliver, and shoppers respond well as a result.
  2. Seasonally adjust. Seasons matter in retail. A challenge for some is that seasons move. Using our POS software you can adjust for this and be sure of how the business is performing, so you can easily compare and plan.
  3. A leverage-me platform that allows you to leverage intellectual property unique to you as well as to your business, through which you can pitch your knowledge. You do matter. This is a genuinely differentiating opportunity as it is about you.
  4. A no overhead, easily understood and sales driving loyalty solution that you can turn on in seconds and have delivering sales results today. This is smart loyalty, innovative and designed for today’s shopper. It does not leverage legacy loyalty that shoppers are sick of and that supermarkets continue to use.
  5. Seamless online with easy flowing inventory detail and image data between the POS software and Shopify thanks to smart and engaging integration for in-store, online and click and collect sales supported by many payment options including several buy now pay later options.
  6. Sell anywhere thanks to Retailer RoamTM, the on the road POS solution from the shop floor, at local markets, from a truck or from the roadside. This innovative, cloud based, solution is smart, engaging and ready for the new normal of 2020 and beyond.
  7. An access from anywhere insights platform that is your own personal business insights tool, shining a light on a pathway of data that reveals insights into your business andkopens you to considering opportunities ahead.

In the POS software from Tower Systems retailers have access to many opportunities, many more than the 7 listed here, opportunities through which the businesses can more efficiently operate and can reach more new traffic shopper opportunities.

POS software connected Shopify websites for local small business retailers

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Tower Systems develops POS software and it develops POS software connected Shopify websites. We develop magento and Woo, too, but it’s in the Shopify space where the needs of most of our local small business retailers are met.

Our portfolio of POS software connected Shopify websites is comprehensive, covering a range of specialty retail situations including jewellers, garden centres, toy shops, firearms dealers, produce businesses, farm supply businesses, gift, homewares, fashion, and more.

We are grateful to our community of local small business retailers for their support, and encouragement.

We are often asked for website advice, how to be successful online. While we have comprehensive advice for our customers, in this public space, Tower Systems is happy to share this list of top things to consider if you want your local retail business to be successful online.

This best of the best advice about taking your retail business online is based on many years of experience.

  1. It’s urgent. Every retail business needs to be online. You have no idea what you are missing. Online should be at least 10% of your revenue now.
  2. Your POS software should manage your inventory, including what you sell online. This saves time and manages consistency.
  3. Start small, focussed. Don’t obsess about getting the whole business on. The sooner you start the sooner you will get experience and this will feed your evolution.
  4. It’s hard work. If you seek and embrace short cuts, they will come at a. cost. Lean into the hard work. get it done.
  5. Shopify is better than WooCommerce. A WooCommerce website usually costs more to maintain. hey, we’ve been doing this for many years and have used both, and Magento. Shopify gives you more control and requires less tech skills.
  6. Don’t overthink shipping. A complex approach to shipping will negatively impact your online sales.
  7. Accept all payment types. Credit card, PayPal, Buy Now Pay later – they all serve a purpose. Make sure you are flexible.
  8. You are your best asset. Your knowledge about your products is your best asset. It is differentiating. Leverage it on your website in the text write and the blog posts you publish. This is what will attract shoppers.
  9. Describe for the search. In a shop, people browse based on what they see. Online, people start browsing by typing in text. Think about this when they describe what they sell.
  10. Own your complexity. If you choose to have a complex offer or a complex approach to selling online, it’s your complexity. Don’t rely on a web developer or a tech person to make it easier for you. Making it easier starts with you making decisions about your business.

If you are interested in our POS software or having us develop a POS software connected Shopify site for you, please email sales@towersystems.com.au or call Tim on 0401 883 917 or Justin on 0434 365 789.

Click here to find out more about our specialty retail POS software. Click here to see our YouTube Channel where you can see up to date demonstrations of our various specialty retail POS software products.

Click here to access our fixed-price standard POS software connected Shopify website quote.

Click here to see the checklist we provide our Shopify customers. It outlines what’s critical about preparing for a Shopify site.

Click here to access our website customer questionnaire. This is designed to help you clarify your needs. A copy of your responses is sent to you.

Interest free finance offer for Shopify website development for small business retailers

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Tower Systems only serves local small business retailers, with specialty retail POS software and with fixed-price Shopify website development, through which we deliver POS software connected Shopify websites.

To make the cost of development of a Shopify website less challenging on cashflow, we are pleased to have been able to release an interest free payment plan for our local small business retail customers who get us to develop a Shopify website for their business.

By spreading the Shopify website development cost over a year, local small business retailers are more able to afford having a beautiful POS software connected website created for them.

there is no extra cost, to additional charge. All we have done is take our one-off cost and spread it over a year, with monthly payments.

Shopify web development proceeds unhindered. The site is taken live the moment it is ready and approved by our customer. And, yes, this can be prior to the website development cost having been fully paid. By ensuring this we are demonstrating that the interest-free payment plan offer is really about making getting live online more cash-flow respectful for small business retailers.

Having developed many websites for local small business retailers already, we have considerable experience on which to draw. It was clear to us that the challenge on business finances was a factor in business owners making a decision to proceed. hence, our offer of interest-free financing for the cost of Shopify website development.

Since launch a few weeks ago, the take-up of the offer has been considerable. We are grateful to be in a position to underwrite the cost of this offer for our POS software customers. Our hope is that many businesses get online that may not have been in a position to do so at this point in their business cycle.

This interest-free Shopify website development program is another way Tower Systems offers practical help and support to local small business retailers and thereby empowering them to better serve their local communities.

Retail has fundamentally changed, not only because of the coronavirus pandemic but because of the role technology is playing in operation as well as customer engagement and connectivity. Online plays a key role, making being online critical for any business that wants to be in a position to compete.

Retailers are reaching shoppers they would otherwise not have reached. They are selling more, too. We continually say to retailers considering going online that they done;t know what they don’t know. The first few weeks online can be illuminating, revealing and encouraging.

Local small business retailers can shine online because they can be more flexible and move faster than big businesses. This is critical in the online world today.

Tower Systems is grateful to serve local small business retailers with awesome specialty retail POS software and with beautiful Shopify websites connected to that POS software.

Tower Systems lobbies Afterpay on behalf of local small business retailers

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Afterpay has denied access to is popular buy now pay later finance platform to several groups of retailers based on a small selection of products they sell. While we understand the position of Afterpay and that is is following its own published guidelines, we think the company has an opportunity to revisit these guidelines.

Using our POS software, we can help local small business retailers comply with many regulations. This includes blocking access to some payment methods based on products and categories of concern to parties that support the business. Using this technology and appropriate business support and advice, we think we can help Afterpay connect with more retail businesses and live within its own regulations art the same time.

We are grateful that folks at Afterpay have at least listened to representations we have made on behalf of the engaged local small business retailers that we serve in our 3,000+ strong POS software user community.

This work we have done, lobbying Afterpay on behalf of local small business retailers, is an example of what we do beyond what is traditional for a POS software company. It is us offering help, service and engagement with a supplier so that the supplier might consider doing business with our customers.

Our work on a range of projects sets us up to help achieve the safety Afterpay is looking for, to ensure that their financing platform is not used for products or services outside what is acceptable to them. They would not be the first supplier we have facilitated this for and they would not be the last for sure.

From age checking to shopping basket oversight, we have tech within our software that enables us to serve a variety of regulatory needs and it is through these that we can help Afterpay achieve with it needs, if it is keen to connect with small business retailers in channels it currently does not bring on to its buy now pay later funding platform.

Tower Systems is a vertical market POS software company serving niche specialty retailer needs in only selected retail channels. We dive deep in to the specific needs of each channel to help them run engaged and locally focussed specialty retail businesses.

Advice for small business retailers on POS software connected Shopify websites for boosting retail sales

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Two weeks ago our team at Tower Systems hosted four free workshops covering a range of topics related to creating POS software connected Shopify sites and how to drive traffic to them. The goal was to share insights and offer free advice and training for retailers looking to grow online sales.

All up, the four sessions covered close to six hours.

Here are videos of the workshops for anyone interested. If you are considering a website for your business, buyer beware. There are plenty of shonky business people in the web development space. Our hope is that the four workshops share information that you find useful in navigating a path to growing your online sales.

This last session is all about writing good blog posts and how they play a key role in driving traffic.

We are grateful to the retailer who participated.

Practical online sales management advice for small business retailers

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Like any Saturday, today has been busy helping local small business retailers. In between, we took an opportunity to write an in the moment email with our top advice for selling online. The email we sent explains itself …

The 4 free how to sell online using Shopify for small business retailers workshops we hosted almost 2 weeks ago were appreciated by plenty.

Based on the questions and feedback, here is our top advice, our most important advice for local small business retailers about selling online:

  1. It’s urgent. Every retail business needs to be online. You have no idea what you are missing. Online should be at least 10% of your revenue now.
  2. Your POS software should manage your inventory, including what you sell online. This saves time and manages consistency.
  3. Start small, focussed. Don’t obsess about getting the whole business on. The sooner you start the sooner you will get experience and this will feed your evolution.
  4. It’s hard work. If you seek and embrace short cuts, they will come at a. cost. Lean into the hard work. get it done.
  5. Shopify is better than WooCommerce. A WooCommerce website usually costs more to maintain. hey, we’ve been doing this for many years and have used both, and Magento. Shopify gives you more control and requires less tech skills.
  6. Don’t overthink shipping. A complex approach to shipping will negatively impact your online sales.
  7. Accept all payment types. Credit card, PayPal, Buy Now Pay later – they all serve a purpose. Make sure you are flexible.
  8. You are your best asset. Your knowledge about your products is your best asset. It is differentiating. Leverage it on your website in the text write and the blog posts you publish. This is what will attract shoppers.
  9. Describe for the search. In a shop, people browse based on what they see. Online, people start browsing by typing in text. Think about this when they describe what they sell.
  10. Own your complexity. If you choose to have a complex offer or a complex approach to selling online, it’s your complexity. Don’t rely on a web developer or a tech person to make it easier for you. Making it easier starts with you making decisions about your business.

If you are interested in our POS software or having us develop a POS software connected Shopify site for you, please email sales@towersystems.com.au or call 1300 662 957.

Click here to find out more about our specialty retail POS software. Click here to see our YouTube Channel where you can see up to date demonstrations of our various specialty retail POS software products.

Click here to access our fixed-price standard POS software connected Shopify website quote.

Click here to see the checklist we provide our Shopify customers. It outlines what’s critical about preparing for a Shopify site.

Click here to access our website customer questionnaire. This is designed to help you clarify your needs. A copy of your responses is sent to you.

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